Email Lifecycle Marketing Manager

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Paid time off

About the Role

The Email Marketing Specialist is responsible for the creation, delivery, and reporting of our email marketing program. Must be able to create email campaigns and landing pages, distribute emails in a timely manner, monitor results, manage lists, and provide reports to key stakeholders.

Key Duties and Responsibilities

• Develop email campaigns and supporting landing pages across ESPs
• Design and implement automation funnels when possible
• Analyze campaign results and make recommendations
• Utilize A/B testing and other best practices to improve campaign performance
• Evaluate impact of campaigns on customer behavior (purchase conversion, traffic, etc.)
• Evaluate ROI of campaigns and overall impact of email channel
• Stay current on email marketing industry best practices and utilize those findings to improve the program
• Ensure that emails are follow brand standards, are mobile-optimized, and provide an excellent user experience
• Collaborate with internal team on various projects
• Other responsibilities related to the ongoing management and improvement of the email and digital marketing program

Requirements

• Must have 2+ years experience in creating and delivering emails in the business environment
• Experience in email creation, including successful campaigns created from scratch using HTML and other editors preferred
• Experience with Dreamweaver and Adobe Creative programs
• Proficient in web analytics tools

Skills

• Working knowledge of HTML
• Ability to write successful subject lines and email copy
• Familiarity with ESPs, including previous experience working with one or more ESP preferred
• Microsoft Excel skills for reporting and data analysis required
• Excellent organizational skills required
• Ability to work on numerous concurrent projects
• This role requires creativity and strong attention to detail

Education/Certifications

• Bachelor’s degree in marketing or a comparable concentration preferred

Please include salary requirements.

Job Type

Full-time