Email Marketing Manager

LOOKING FOR STELLAR TOP CANDIDATES

Position: Email Marketing Manager

Working Hours: Full-Time│ Monday to Friday | 9:00 am to 5:00 pm EST

Search Location: Global

Salary: $1500-2500

: The Final Salary Offer depends on the client’s decision, interview results, and experience

About the Role:

The Email Marketing Manager will be responsible for managing and optimizing Locomotive’s email marketing programs across all brands and cities.

This role will focus on: • Driving ticket sales • Improving lifecycle automation • Increasing repeat attendance • Scaling segmentation across hundreds of markets • The ideal candidate combines creative marketing thinking with strong technical CRM skills.

Role Responsibilities:

Email Campaign Strategy • Plan and execute email campaigns to promote live events across multiple cities • Build promotional sequences for show launches, presales, and last-minute ticket pushes • Optimize subject lines, creative, and CTAs for ticket conversion

Lifecycle Marketing

• Build and manage automated flows including: • Welcome sequences • First-purchase nurture • Post-event engagement • Repeat buyer campaigns • Lapsed customer reactivation

Segmentation & Personalization • Create targeted campaigns by city, event type, purchase behavior, and engagement history • Build dynamic audience segments to improve open and conversion rates

Performance Optimization

Monitor and improve key metrics: • Open rate • Click-through rate • Ticket conversion rate • Revenue per send • Run A/B tests on subject lines, offers, timing, and design

CRM & Data Integration • Manage email platform integrations with ticketing platforms (Easol, Ticketmaster, etc.) • Maintain list hygiene and deliverability • Ensure GDPR / CAN-SPAM compliance

Cross-Team Collaboration • • Work closely with Paid Media, Creative, and Event Operations teams

• Align email campaigns with marketing launches and ticket release schedules

Requirements: • 4+ years of experience in email marketing or lifecycle marketing • Experience with high-volume consumer brands or ticketed events preferred • Technical Skills → Experience with one or more platforms: • Klaviyo, HubSpot, Mailchimp, Iterable, Customer.io, Salesforce Marketing Cloud • Strong understanding of: • Segmentation, deliverability, automation flows, A/B testing, and CRM integrations • Marketing Mindset • The candidate should understand: • Urgency-based marketing • Event ticket sales funnels • Repeat customer monetization • Conversion optimization

Experience with E-commerce or ticketing businesses is highly valuable.

Key Metrics for Success:

First 6 months: • Increase email-driven ticket sales • Improve open rates and CTR across the campaign. • Build a scalable lifecycle automation framework • Implement improved segmentation across markets.

NOTE: We prioritize the processing of one application at a time. If you have applied for multiple job openings within our organization, we kindly request that you direct any update inquiries to the team responsible for handling your initial application.

PLEASE NOTE:

→ We are looking for candidates based anywhere Globally

→ Please note that we process only one active application at a time—if you’ve applied for multiple roles, kindly direct any updates to the team handling your first application.

→ To start processing, submit your resume in English.

→ The final offer will be at the client’s discretion and will depend on your interview performance, skills, and experience.