Email Marketing Specialist

About

Our client is a growing multi‑service organization investing heavily in its customer data infrastructure and marketing automation ecosystem. They are creating a net‑new role to own the marketing automation stack and serve as the bridge between Marketing and IT/Data, translating business objectives into technical requirements and ensuring audience logic and measurement are clean, precise, and revenue‑aligned.

Responsibilities

• Own HubSpot CRM (end‑to‑end workflows, segmentation, lifecycle)
• Own Redpoint CDP (launch + operationalization)
• Manage multi‑channel journey orchestration (email, SMS, direct mail)
• Oversee deliverability, domain health & inbox performance
• Govern consent (GDPR, CCPA, CAN‑SPAM)
• Expand MarTech stack as it evolves (CTM & beyond)

Success Metrics

• Full ownership of HubSpot & Redpoint within 90 days
• Improved segmentation precision + individualized journeys
• CDP fully launched and driving revenue use cases
• Strong cross‑functional alignment between Marketing & Data
• Sustained email health and compliance governance

Requirements

• 5–8 years in marketing automation / CRM / CDP ownership
• Deep hands‑on HubSpot experience
• CDP experience (Redpoint strongly preferred)
• Strong lifecycle and audience logic capabilities
• Experience embedding compliance into workflows
• Ability to translate marketing needs into technical specs

If you’ve ever said, “I don’t just run campaigns — I build the system that scales them,” this might be your role.