Employer Brand & Recruitment Marketing Strategist

About

Seeking an Employer Brand & Recruitment Marketing Strategist to help build and execute a scalable recruitment marketing strategy for a rapidly growing healthcare/autism support organization. This role will focus on increasing caregiver and paraprofessional applicant volume through employer branding, digital marketing campaigns, social content strategy, and recruitment-focused growth initiatives.

The organization has experienced significant growth in customer demand and is looking for someone who can help solve a critical staffing pipeline challenge by attracting the right early-career and Gen Z candidate demographics at scale.

This is a highly strategic but execution-oriented role focused on building employer brand awareness, optimizing recruitment funnels, and driving measurable increases in applicant volume and quality.

Day-to-Day Responsibilities

• Build and lead a recruitment marketing and employer brand strategy focused on increasing caregiver and paraprofessional applicant volume
• Develop audience targeting, campaign strategy, and funnel optimization initiatives focused on Gen Z and early-career demographics
• Create and oversee recruitment-focused content strategies across LinkedIn, Indeed, TikTok, Instagram Reels, and related platforms
• Launch and optimize authenticity-based video and social campaigns designed to improve candidate engagement
• Develop messaging and positioning strategies that make the organization more attractive to younger caregiver demographics
• Advise on paid advertising strategy, budget allocation, campaign reporting, and recruitment funnel performance
• Identify scalable growth opportunities including college outreach, passive branding campaigns, and digital recruitment initiatives
• Partner closely with marketing leadership to execute and optimize campaigns over time
• Support hands-on campaign execution, content development, and recruitment marketing initiatives as needed
• Analyze applicant funnel performance and recommend data-driven improvements to increase applicant volume and quality
• Serve as a strategic thought partner by challenging assumptions and recommending more effective marketing approaches
• Help establish scalable employer branding and recruitment marketing best practices

Minimum Requirements

• 4 years of experience in employer branding, recruitment marketing, growth marketing, talent attraction, or digital marketing
• Hands-on experience building and executing recruitment-focused or candidate attraction campaigns
• Experience with LinkedIn, Indeed, social media campaigns, and digital marketing strategy
• Strong understanding of Gen Z and early-career audience engagement strategies
• Experience developing content and social campaigns designed to drive awareness and inbound engagement
• Experience with funnel optimization, campaign reporting, and performance marketing concepts
• Ability to operate independently and move quickly in fast-paced, ambiguous environments
• Strong strategic thinking and execution capabilities
• Experience collaborating with marketing, recruiting, and leadership stakeholders
• Strong communication and content strategy skills
• Ability to balance high-level strategy with tactical execution

Preferred Qualifications

• Experience in healthcare, home health, autism/ABA, behavioral health, education, or mission-driven organizations
• Experience marketing to social work graduates, nursing students, teachers, or early-career healthcare professionals
• Experience with TikTok/Reels-first content strategies and authenticity-based campaigns
• Experience scaling high-volume applicant pipelines
• Experience with employer branding for workforce-heavy or frontline organizations
• Startup or high-growth environment experience
• Experience combining strategic consulting with hands-on campaign execution