Senior Marketing Manager / Head of Marketing (m/w/d)

About

For the strategic further development of our brand, we are looking for an experienced, entrepreneurially thinking personality as Senior Marketing Manager / Head of Marketing (m/f/d) with proven expertise in the fashion and luxury industry. In this key position, you will be responsible for the holistic brand and marketing strategy across all touchpoints – online and stationary.

Your Responsibilities

CRM, Customer Loyalty & Digitalization

• Strategic responsibility for the CRM and customer loyalty system
• Development and implementation of a holistic CRM and loyalty strategy at a premium level
• Conception, management, and quality assurance of all newsletter and direct marketing measures
• Continuous performance monitoring, KPI definition, and further development of the CRM system
• Strategic implementation and further development of a customer app as a central touchpoint
• Use of customer data for personalization and increasing customer lifetime value

Brand Management & Stationary Marketing

• Overall responsibility for stationary marketing (advertisements, POS materials, shopping bags, events, special formats)
• Leadership and consistent enforcement of a high-quality, uniform corporate identity and brand presence
• Close integration of brand, storytelling, and customer experience across all channels
• Conception and implementation of exclusive events and brand experiences
• Central point of contact for all marketing topics related to the online shop
• Ensuring a consistent brand presence in the digital luxury environment

Content, Communication & Planning

• Strategic leadership of content marketing (editorial, blog, social media, campaigns)
• Development of integrated marketing campaigns across online and offline channels
• Holistic marketing planning including budget responsibility (online & stationary)
• Management of external agencies, service providers, and creative partners
• Regular, strategic reporting to management
• Derivation of recommendations for action based on performance analyses
• Close collaboration with management, purchasing, sales, and e-commerce

Qualifications

• Several years of relevant professional experience in a leading marketing role, ideally in the fashion or luxury industry
• In-depth experience in brand management, CRM, omnichannel strategies, and premium customer approach
• Strong strategic thinking with high operational implementation competence
• Sense of style, brand understanding, and an excellent feel for aesthetics and target groups in the luxury segment
• Analytical strength combined with creativity and an entrepreneurial mindset
• Confident appearance at management level

What We Offer

• A strategically central role with high visibility and decision-making authority
• Direct reporting line to management
• Working in an exclusive, dynamic environment in the fashion and luxury industry
• Attractive conditions commensurate with the seniority of the position