Executive - Performance Marketing

Role Summary

• As the Performance Marketing Executive, you are responsible for planning, executing, and optimizing digital campaigns across paid media channels.
• You act as a bridge between the Performance Marketing Manager and cross‑functional teams, translating strategy into actionable media plans, managing day‑to‑day campaign delivery, and driving measurable business outcomes.
• You will ensure campaigns are optimized for ROI, manage budgets effectively, and deliver consistent reporting to track KPIs.
• By leveraging data, technology, and innovative formats, you will contribute to our brand’s growth in the digital commerce and brand ecosystem.

Key Success Drivers including Accountabilities and Responsibilities

Campaign Management

• Plan, launch, and optimize paid campaigns across Google, Meta, TikTok, Snapchat, YouTube etc.
• Campaigns to be delivered on time, within budget, and aligned with strategy. Achievement of revenue, sessions & other planned targets.

Performance Analysis & Optimization

• Track KPIs, conduct A/B testing, audience segmentation, and recommend budget reallocations.
• Review weekly/monthly performance to derive actionable insights for improvements in campaign efficiency and ROI.

Cross Functional Collaboration

• Work closely with brand marketing, e‑commerce, content, and CRM teams to align campaigns with seasonal drops and product launches.
• On‑time campaign alignment with trade/brand calendars. Effective stakeholder communication and task delivery.

Innovation & Market Insights

• Explore new ad formats, beta opportunities, and channel growth to keep our brands at the forefront of performance marketing.

Reporting & Analysis

• Prepare and share daily/weekly/monthly reports with stakeholders, highlighting learnings and optimizations.

Agency & Partner Coordination

• Manage external media agencies and platform representatives to implement best practices and secure first‑to‑market.

Functional / Technical Competencies

• Exposure to paid media platforms such as Google Ads, Meta Ads Manager, TikTok Ads, and programmatic platforms.
• Strong understanding of digital KPIs (ROAS, CTR, CPA, Conversion Rate).
• Familiarity with analytics tools (Google Analytics, GA4, Branch, Appsflyer etc).
• Hands‑on experience in setting up and monitoring campaigns across paid channels.
• Ability to analyze campaign data and highlight key insights (Excel/Google Sheets proficiency).