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mimi

Experienced Marketing Manager for Integrated Digital and Print Campaigns

BusPlanner

Canada · On-site Full-time Lead Yesterday

About the role

About

Lead innovative marketing strategies and campaigns as a Marketing Manager. Oversee digital and traditional marketing efforts, ensuring brand consistency and driving awareness in the education technology sector.
In this pivotal role, you'll manage a dynamic marketing team while developing and executing comprehensive campaigns across diverse channels. You'll leverage your expertise in digital performance marketing, including SEO and PPC, to optimize growth and track ROI through analytics tools. Effective communication and collaboration with cross-functional teams will be essential for achieving marketing goals and establishing industry leadership.
Embrace the challenge of driving growth in the education sector by utilizing your marketing expertise effectively.

Key Responsibilities

  • Lead a team of marketing associates and designers
  • Develop integrated campaigns across web, social, and print
  • Create tools to enhance thought leadership in the industry
  • Manage PPC and SEO strategies for optimal performance
  • Track KPIs and ROI using Google Analytics 4

Requirements

  • 3-5+ years in marketing management
  • Proven SEO and PPC campaign experience
  • Strong project management skills
  • Proficient in HTML and basic Python
  • Excellent communication and writing abilities

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Requirements

  • Proven SEO and PPC campaign experience
  • Strong project management skills
  • Proficient in HTML and basic Python
  • Excellent communication and writing abilities

Responsibilities

  • Lead a team of marketing associates and designers
  • Develop integrated campaigns across web, social, and print
  • Create tools to enhance thought leadership in the industry
  • Manage PPC and SEO strategies for optimal performance
  • Track KPIs and ROI using Google Analytics 4

Skills

GA4HTMLPythonPPCSEO

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