Experiential Programs Manager

About

As the Experiential Programs Manager, you will own and evolve one of Boulevard’s most high-impact growth channels: direct mail. You will transform how we use physical experiences, from creative mailers to dimensional packages, into a strategic lever that drives awareness, engagement, and pipeline across the full customer journey. This role is not about running one-off gifting campaigns.

You’ll serve as Boulevard’s in-house expert on direct mail—partnering alongside Marketing and with Sales to bring creative, high-converting experiences to life. You will operate at the intersection of creative, growth, and sales, where campaign owners define the audience and objectives, and you translate those inputs into standout concepts, seamless execution, and measurable results. You will be a centralized partner to the Marketing and Sales teams, enabling direct mail as a scalable, strategic channel across the funnel.

Campaign, lifecycle, and sales owners will define the who, when, and why behind each initiative. You will own the what and how — developing creative concepts, managing production, and ensuring flawless execution and performance tracking. You will also proactively identify opportunities to expand how and where direct mail can drive impact, bringing new ideas and innovations to the broader go-to-market team.

Responsibilities

• Define best practices for how direct mail is used across the funnel, from prospecting to deal acceleration and customer engagement
• Identify high-impact opportunities where physical experiences can drive differentiation and results
• Continuously test new formats, vendors, and approaches to expand the channel
• Design high-impact, creative experiences by translating campaign goals into thoughtful, creative direct mail concepts that capture attention and drive action
• Develop bold and innovative mailers, kits, and dimensional packages that go beyond traditional swag
• Partner with Brand & Creative to ensure every experience is cohesive, high-quality, and on-brand
• Manage end-to-end execution, including vendor coordination, production timelines, inventory, and fulfillment (think: concept to delivery)
• Partner with Demand Generation, Product Marketing, and Sales to support campaigns across the funnel
• Advise on the most effective formats, price points, and approaches based on audience and objectives
• Track and analyze performance across key metrics, including meeting conversion, pipeline influence, and ROI

Benefits

• Flexible Vacation & PTO
• 401k Match
• $250 upon signing and $75 monthly for your home workspace
• Premier Health Benefits - 100% coverage plan options from Blue Shield of CA, Beam, and VSP
• Quarterly Bonus - Get rewarded when we reach our revenue targets
• Boulevard Bucks - Get $200 to experience a Boulevard partner or self-care provider every quarter
• Fully Remote