Field Activation Executive

About our Client

Our client is a leading marketing agency who work with world class brands across the drinks, tobacco & FMCG industry

Key Responsibilities:

Retailer Relationship Management

• Build and maintain strong relationships with specialist vape store owners, managers, and staff to secure distribution, visibility, and advocacy for the product portfolio.
• Autonomy and responsibility for building a strategic call file for your region and ensuring regular callage to drive sales
• Prospect and create strategic regional call files in vape stores to engage and excite retailers in the Aspire product portfolio.
• Support the retailers with education and information on the products and the latest industry information
• Creating advocates of Aspire in each of the outlets who will promote the Aspire products with Brand activation – staff training, sampling, and possible customer events

Sales Performance

• Sell in NPD into stores
• Support stores not just with selling the product but help them with the sellout plan with Execution of trade and marketing initiatives such as: POS placement, merchandising standards, and new product launches in line with brand guidelines.

Market and Competitor Insight

• Monitor category trends, competitor activity, and customer feedback, providing timely insights to inform commercial and marketing strategies.
• Completing feedback of every call using the given reporting procedure & maintaining up to date records
• Gather industry knowledge and use learning to develop key relationships and promote customer and Field Sales Solutions profile within channel.

Essential Skills

• Drive and self-motivation: You are goal-oriented and target-driven. You are someone who has drive and motivation and will push yourself to succeed.
• Experience and knowledge of the vape category and ideally the vape store retail environment – understand how independent retail works, thinks, and can influence key decision makers in a competitive and crowded space.
• Communication skills: You must be able to communicate with clients of all backgrounds and educational levels. Well-developed written and verbal communication skills are must-haves
• Organisational skills: You are highly organised
• Time-management skills: You understand how to prioritise time.
• Technical and computer skills: You have basic technical and computer skills, including the use of spreadsheets.
• Influencing skills: you are someone who can influence decisions such as increasing range of SKUs stocked, purchasing stock, & creating brand advocates in store

Essential Criteria:

• Strong resilience and desire to drive continuous improvements and operate in a changing environment.
• Ability to build and develop collaborative relationships - internal and external.
• Ability to problem solve and think on your feet
• Strong written and verbal communication skills - needed for communicating with a range of people, both internally and externally
• Demonstrate commercial acumen
• Willingness to continually learn and develop
• IT literate
• Positive and flexible attitude
• At least 2-years’ experience working in a retail, customer facing or field sales / business development role
• A full Clean UK driving license

Whats on Offer

Salary: <<32,000 + company car or <<5000 car allowance 10% bonus