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Field Marketing Specialist

Cypress HCM

McLean · On-site Contract $40 – $54/hr 5d ago

About the role

About

Join the Contingent Team and be part of shaping the future of data while on assignment with us!! This role presents an exciting opportunity to support us as a Temporary Worker as they continue to scale and accelerate their growth. You'll get the opportunity to apply your expertise as a Temporary Worker. You'll be an essential contributor to our team, working in an environment that values innovation and fosters meaningful contributions from all collaborators.

We are looking for a Field Marketing Specialist based in Tysons Corner, VA area. As a Marketing Specialist, you are responsible for supporting the US Public Sector marketing team in executing field marketing events and demand generation campaigns to collect and nurture leads that build pipeline and accelerate opportunities to close; provide thought leadership; and expand brand awareness. This position will collaborate closely with the US public sector sales team, partner alliances team, channel partners, and other marketing teams to plan and execute compelling activities.

The ideal candidate is a detail-oriented self-starter with a natural curiosity to learn, a desire to work collaboratively on a variety of campaigns, and the ability to manage numerous projects simultaneously in a dynamic, fast-paced environment.

Responsibilities

  • Research, plan and execute US Public Sector event campaigns, including company-led in-person and virtual events and third-party conferences
  • Assist in managing event campaigns from start to finish, including event ideation and brand alignment, promotion strategy and target metrics, internal and external communications, branded swag fulfilment, logistics and staffing.
  • Assist with the reporting and tracking of program pipeline and performance results tied to quarterly and annual targets.
  • Manage SFDC campaign tracking and other processes to meet operational targets and SLAs.
  • Evaluate event campaigns’ impact and ROI to determine the success and forecast for potential future investment.
  • Collaborate with other marketing teams including Product Marketing & Messaging (PMM), Content, Alliances, ABM, Integrated Marketing, and others

Requirements

  • 1-3 years of B2G or B2B marketing experience
  • Public Sector experience preferred but not required
  • Passion for and ability to develop creative campaigns and approaches to solve industry sales team challenges.
  • Proven success in developing and managing field marketing programs.
  • Ability to manage multiple priorities with effective project management, time management, prioritization and organizational skills, with extreme attention to detail.
  • Strong verbal and written communication and excellent interpersonal skills, with the ability to engage and motivate internal leaders/teams across functions.
  • Ability to take initiative with an optimistic “can do” attitude and a strong sense of teamwork.
  • Ability to work independently and dedicate a minimum of 40 hours/week
  • Willingness to submit to a background investigation, including verification of your employment and criminal history
  • Ability to travel domestically up to 40%
  • Welcomed but not Required: Experience with marketing tools like Marketo, Salesforce / Tableau, and WordPress, as well as proficiency using other office productivity applications and productivity tools (e.g., Microsoft Office, Google Apps, Slack)

Compensation

  • $40.46/hr. to $53.94/hr. (W2)

Req# 750

Skills

MarketoMicrosoft OfficeSalesforceSlackTableauWordPress

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