Field Marketing Manager, Americas (Remote US)

Position Overview

The Field Marketing Manager, America's (Remote US), reporting to the Sr Director Demand Generation, will transform regional strategy into pipeline. This role is for a creative, detail-driven B2B event marketer who will plan and execute high-impact field programs including executive dinners, roadshows, third-party conferences, customer events, and more while partnering closely with Sales, Demand Gen, Partner Marketing, and Customer Success.

Key Responsibilities

• Own regional event strategy & execution.
• Plan and run executive roundtables, industry conferences, customer meetups, and sponsored events aligned to sales priorities.
• Manage end-to-end logistics: venue sourcing, contracts, vendors, budgets, SWAG, shipping, signage, pre-event promotion, and on-site execution.
• Ensure every program reflects brand standards and delivers a best-in-class attendee experience.
• Partner deeply with Sales & BDRs and prioritize regions, verticals, and target accounts with Sales leadership.
• Build pre- and post-event plays (emails, sequences, ads, content) with Demand Gen and BDR teams to maximize attendance, lead capture, and follow-up.
• Drive measurable impact by owning program KPIs: registrations, attendance, MQL/SQL quality, meeting creation, sourced/influenced pipeline, and ROI.
• Track and reconcile program budgets; manage third-party vendors and contracts.
• Analyze performance and surface clear, actionable insights to optimize subsequent events.
• Extend beyond in-person events by supporting field webinars and local initiatives to engage prospects and customers.
• Collaborate with Product Marketing to tailor regional content, talk tracks, and offers.
• Serve as an on-site brand ambassador and relationship builder with customers, prospects, and partners.
• Perform other duties as assigned.

Required Qualifications

• 4+ years of field marketing experience in B2B tech (SaaS or enterprise software preferred).
• Proven track record running multi-city programs and managing third-party conference investments that convert to pipeline.
• Strong project management and on-site execution skills; comfortable juggling multiple timelines.
• Demonstrated success collaborating with Sales to build regionally aligned programs.
• Excellent written and verbal communication, problem-solving, and stakeholder management skills.
• Proactive, results-oriented, and comfortable owning outcomes end-to-end.
• Creative thinker with the ability to generate innovative program ideas and iterate based on data.
• Flexible and steady under pressure; thrives in fast-changing environments.
• Bachelor's degree preferred (BA/BS) or equivalent practical experience.
• Proficiency with Salesforce and Marketo (or HubSpot) for campaign builds, tracking, and reporting.
• Familiarity with event platforms and digital promotion channels (email, paid social, retargeting).
• Competence in using analytics to make data-informed decisions and optimize programs.

Preferred Qualifications

• Experience in cybersecurity or other regulated/complex B2B categories is highly preferred.
• Background developing ABM-aligned field programs with partner co-marketing is highly preferred.