Field Marketing Manager
Teknowledge
About the role
About TeKnowledge
At TeKnowledge, your work makes an impact from day one. We partner with organizations to deliver AI-First Expert Technology Services that drive meaningful impact in AI, Customer Experience, and Cybersecurity. We turn complexity into clarity and potential into progress—in a place where people lead and tech empowers.
You’ll be part of a diverse and inclusive team where trust, teamwork, and shared success fuel everything we do. We push boundaries, using advanced technologies to solve complex challenges for clients around the world.
Here, your work drives real change, and your ideas help shape the future of technology. We invest in you with top-tier training, mentorship, and career development—ensuring you stay ahead in an ever-evolving world.
Why You’ll Enjoy It Here:
- Be Part of Something Big – A growing company where your contributions matter.
- Make an Immediate Impact – Support groundbreaking technologies with real-world results.
- Work on Cutting-Edge Tech – AI, cybersecurity, and next-gen digital solutions.
- Thrive in an Inclusive Team – A culture built on trust, collaboration, and respect.
- We Care – Integrity, empathy, and purpose guide every decision.
We’re looking for innovators, problem-solvers, and experts ready to drive change and grow with us.
We Are TeKnowledge. Where People Lead and Tech Empowers.
Key Responsibilities
Regional Demand Generation
- Plan, execute, and optimize field marketing programs aligned to regional sales priorities and revenue targets
- Drive pipeline creation through events, campaigns, account‑based marketing (ABM), and partner‑led initiatives
- Localize global marketing campaigns to ensure regional relevance and impact
Sales Alignment & Enablement
- Partner closely with regional sales leadership to define go‑to‑market priorities, target accounts, and campaign focus
- Support sales teams with event follow‑up strategies, campaign briefs, and sales enablement assets
- Act as a strategic advisor to sales on marketing‑driven growth opportunities
Events & Experiences
- Own end‑to‑end execution of field events (e.g., executive roundtables, customer workshops, industry conferences, partner events, roadshows)
- Ensure events deliver measurable outcomes: pipeline, meetings, product adoption, or upsell opportunities
- Manage event calendars, logistics, vendors, and budgets
Partner & Ecosystem Marketing
- Collaborate with alliance and channel partners on joint marketing initiatives
- Execute co‑branded campaigns that leverage partner networks to expand reach and credibility
- Align partner marketing activities with regional and corporate priorities
Measurement & ROI
- Track, analyze, and report on campaign performance (pipeline, revenue influence, engagement metrics)
- Use data and insights to continuously improve program effectiveness
- Clearly communicate the impact to marketing and sales leadership
Cross‑Functional Collaboration
- Work with centralized marketing teams (campaigns, digital, content, PR) to ensure alignment and consistency
- Coordinate with operations to ensure accurate attribution and reporting
Required Qualifications
- 5–8+ years of experience in B2B field marketing or demand generation
- Proven experience supporting enterprise or mid‑market sales teams
- Strong understanding of pipeline metrics, CRM systems, and marketing automation tools
- Experience managing events and regional marketing budgets
- Excellent communication, stakeholder management, and project management skills
Preferred Qualifications
- Experience with account‑based marketing (ABM) strategies
- Technology, SaaS, or enterprise services background
- Partner or alliance marketing experience
- Global or multi‑regional marketing exposure
Success Metrics
- Pipeline and revenue influenced by field marketing programs
- Event performance (attendance, meetings, pipeline yield)
- Sales engagement and satisfaction
- Campaign ROI and efficiency
Ideal Candidate Profile
- Highly collaborative and sales‑oriented, strong A-type personality
- Comfortable operating in fast‑paced, matrixed environments
- Data‑driven, execution‑focused, and outcome‑oriented
- Strategic thinker with strong tactical delivery skills
Skills
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