Field Marketing Manager

Job Summary:

Join us as a Field Marketing Manager, where your creativity and strategic thinking will shine in driving our brand's growth! You'll have the exciting opportunity to develop and execute localized marketing strategies that enhance our brand presence and engage customers in dynamic ways.

• Own Your Territory: Create and implement a tailored marketing plan for assigned communities, adapting our corporate strategy to meet specific regional needs.
• Bring Campaigns to Life: Plan and execute events, sponsorships, promotions, and community initiatives that capture attention and interest.
• Know Your Market: Stay ahead by understanding the local competitive landscape, community dynamics, and customer insights to make informed marketing decisions.
• Be the Connector: Collaborate closely with Sales, Product, Construction, and Corporate Marketing teams to ensure cohesive messaging and execution.
• Track What Works: Monitor lead activity, event engagement, and campaign effectiveness. Use your insights to recommend improvements that maximize impact.
• Build Community Relationships: Forge strong ties with local businesses, chambers of commerce, homeowners' associations, schools, and community organizations. Be the face of our brand and cultivate goodwill.
• Support Localized Marketing Content: Work alongside the Marketing team to adapt brochures, presentations, signage, and social media content to resonate with your market.

Why Join Mercury Broadband?

We are on a mission to expand high-speed fiber internet access into new communities, and we need someone like you to build excitement and awareness locally. As a Field Marketing Manager, you will drive interest, grow our waitlist, and establish valuable community connections ahead of service launches. Your efforts will directly connect our company strategy with authentic community engagement, ensuring a successful market presence.

This role is not just about executing campaigns; it’s about having ownership and setting clear goals tied to brand awareness, customer engagement, and service sign-ups. We seek motivated, adaptable individuals who are ready to start conversations and take the initiative. In return, you will gain hands-on experience in marketing execution and community engagement, all while seeing the impact of your work first-hand.

If you desire a role where you can make meaningful contributions and build lasting relationships within your community, we would love to meet you!

Key Responsibilities:

• Strategic Planning: Develop and implement regional marketing strategies that align with our overall company objectives and cater to target audience needs.
• Campaign Execution: Plan, coordinate, and execute marketing campaigns, events, and promotions that foster lead generation and drive sales.
• Market Research: Conduct thorough market analysis to identify opportunities, assess the competitive landscape, and understand customer preferences, ensuring our strategies are data-driven.
• Collaboration: Work hand-in-hand with sales, product, and corporate marketing teams to align messaging and initiatives effectively.
• Performance Tracking: Monitor, analyze, and report on the success of marketing initiatives, making recommendations for strategic improvements.
• Local Partnerships: Cultivate and maintain relationships with local businesses, community organizations, and influencers to boost brand visibility and engagement.
• Content Creation: Collaborate with the marketing team to produce localized materials, including brochures, presentations, and social media content.
• Training and Support: Provide training and ongoing support to local sales teams regarding marketing initiatives and best practices.
• Sales: Assist with sales efforts, including direct selling and product demonstrations as needed.

Key Performance Indicators (KPIs):

You will have clear goals and visibility into your contributions. Success in this role is measured by:

• Leads generated through events and community interactions
• Conversion rates of leads into sales
• Timely execution of marketing activities within budget
• Customer engagement metrics and event turnout
• Overall ROI and cost-per-lead performance

In essence: awareness, engagement, and growth.

Qualifications:

• 1-3 years of experience in marketing, events, sales, or customer-facing roles.
• Comfortable communicating with individuals and large groups.
• Exceptional organization and follow-up skills.
• Ability to juggle multiple projects in a fast-paced environment.
• Willingness to work occasional evenings and weekends for events.
• Ability to travel regionally in a company vehicle.
• Valid driver's license required.

Physical Requirements:

• This role may require standing, sitting, talking, hearing, reaching, stooping, kneeling, and using hands and fingers for operating a computer, tablet, telephone, and keyboard.
• Close vision for computer work and driving is necessary.
• Light to moderate lifting may be required.
• Ability to sit at a computer for extended periods.
• May need to operate general office equipment.

Duties may also require:

• Ability to lift, carry, push, or pull 50-100 lbs as needed.
• Ability to move equipment up and down stairs.
• Ability to work indoors and outdoors in varying weather conditions.
• Ability to stand for long durations.
• Ability to travel for extended periods to job sites.

Organization:

Mercury Broadband is a leading provider of high-speed Internet and digital phone service. Founded in Topeka, KS, we recognized the need for broadband Internet access in rural America. Our approach combines high-capacity fiber-optic networks with the flexibility of carrier-class wireless technologies. Now headquartered in Kansas City, Mercury Broadband is expanding its network to provide Internet access to communities across five Midwest states.

Mercury Broadband is committed to a diverse and inclusive workplace. We are an equal opportunity employer and do not discriminate based on race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. Individuals with disabilities who wish to request an accommodation can contact the Human Resources Department.