Field Marketing Manager

Your Role:

As Field Marketing Manager at Hadrian, you will own the strategy and execution of regional field and event marketing across the United States. You will build relationships with sales and demand teams, design high-impact programmes, and run events and regional campaigns that accelerate pipeline and expand brand awareness.

You will be responsible for planning end-to-end event experiences, regional ABM activations, partner co-marketing, and local demand generation initiatives. This role requires a hands-on operator who can work across time zones, manage vendors, measure performance, and optimise spend to maximise ROI.

Reporting to the Head of Marketing, you will collaborate closely with Sales, Product Marketing, and Comms to align field activities to GTM priorities and to ensure consistent brand and messaging across all customer touchpoints.

What you will do as Field Marketing Manager at Hadrian:

• Pipeline Generation: Design and execute an integrated mix of marketing campaigns to engage key personas within our ICP. This includes organizing events (conferences, roundtables, strategic vertical-focused events), account-based marketing campaigns, and through-channel initiatives.
• Regional Expertise: Act as the marketing authority for North America. Partner closely with Account Executives to align on financial targets, funnel goals, and high-priority accounts. Deploy tailored tactics to penetrate and convert these accounts effectively.
• Cross-Functional Collaboration: Collaborate with digital, content, and other internal teams to deliver cohesive messaging across various campaign formats.
• Budget Management: Own the regional field marketing budget, ensuring efficient allocation and delivering measurable ROI.
• Channel Program Support: Work alongside the Channel Director to design and support channel programs while building strong relationships with channel partners in the region.
• Performance Measurement: Track and report on key KPIs, including campaign ROI, pipeline contribution, and the quality and effectiveness of marketing materials and events.
• Swiss Army Knife of Project Management: As the sole marketer for the US region, you will act as the central point of contact for key programmes owned by HQ but executed regionally, including PR, ABM, and regional webinars. You will be responsible for coordinating stakeholders, ensuring seamless local execution, and adapting global initiatives to maximise regional impact.

You are fit for this job because you:

• Have 5+ years of experience in Field Marketing or a similar role within a start-up or scale-up, with a focus on selling B2B SaaS solutions.
• Have cybersecurity experience.
• Possess a strong knowledge of the North American cybersecurity market.
• Have a proven track record of designing and executing marketing campaigns, including events and account-based marketing strategies.
• Possess technical proficiency with tools such as marketing automation platforms (e.g., HubSpot), sales automation platforms (e.g., Salesloft, Outreach) and analytics tools to measure campaign performance and ROI.
• Are a team player who can work cross-functionally with sales, content, and digital marketing teams to align campaigns with business goals.
• Excel in channel marketing, with experience designing and executing through-channel campaigns.
• Demonstrate strong budget management skills and the ability to maximize ROI.
• Use a metrics-driven approach to assess campaign success and share insights with stakeholders.
• Have exceptional communication, organizational, and project management skills and thrive in a fast-paced, dynamic environment.

Benefits at Hadrian:

• Unlimited paid holiday
• Stock options package
• Mobile phone stipend
• Work-from-home budget
• Referral bonuses