Founding Head of Growth & Marketing

About Pure Press

Pure Press is a premium laundry service with pickup & delivery in Geneva.

The product works. Customers pay. Now we need the person who will own and drive growth.

Context (early but real)

• Product live
• ~60% gross margins, positive unit economics
• SEO ranked #2 on main keyword, ORGANIC (no ads)
• Clear bottleneck: conversion and channel structure

The product isn't the problem. What's missing is systematic growth execution.

No "Marketers" please.

The Role

This is a role for someone who will:

• Own funnel & conversion
• Develop and Build channels (SEO, Ads, referrals, partnerships)
• Develop local partnerships (hotels, residences)
• Manage and grow both brand and social media presence
• Think in numbers, not vanity metrics

Real decision power. Real responsibility.

Profile

• Builder/Entrepreneurial mindset (must)
• Hands-on and Independent Execution : copy, content, testing, iteration, ads
• Comfortable with equity, no fixed salary in early stage, not freelance gigs (must)
• French and English required, Italian a plus
• You say what you think, we do the same
• Ready to build

What's Offered

• Equity (4-year vesting, 1-year cliff)
• Performance-based compensation tied to revenue milestones
• 2-month trial to ensure mutual fit
• Product already generating revenue

Commitment

Expected commitment: 15 hrs/week to start. Day job alongside is fine, transition happens together as traction grows.

Location

Geneva area / Suisse Romande. Hybrid + regular in-person meetings required.

Interested?

DM or write to info@purepress.ch

Short intro + one concrete growth result you drove. No generic CVs please.