Fractional Growth Marketer (Paid Social + UGC) — EdTech App

G3MS is an AI-powered math & ELA learning app for middle schoolers (grades 3–12). We have a killer hook — students earn real gift cards for keeping their learning streak. Parents love it. Students actually use it. We need someone to put it in front of them.

School ends in 3 weeks. Summer slide season is NOW. We need to move fast.

What You'll Own

• Launch and optimize paid app-install campaigns on Meta (required) + TikTok or Snap (strong plus)
• Source and brief UGC creators via Billo or Insense — scripts already written, you execute
• Run creative tests, kill losers fast, scale winners
• Report weekly: cost per install, what's working, what's next

You're the Right Fit If

• You've run mobile app-install campaigns on Meta — you know your CPI and you can prove it
• You've briefed UGC creators before and know what a good hook looks like
• You've marketed a consumer subscription app ($10–$50/month)
• You work lean and don't need a full team to function
• Edtech, parenting, or kids/family app experience is a major plus

Not Looking For

• Social media managers who post content
• Brand strategists
• Agency account managers who outsource the actual work
• Anyone who needs 3 weeks to onboard before launching

Engagement Details

• 15–20 hrs/week
• 60-day sprint to start, renew based on results
• Ad spend budget: $2,000/month (you manage, we fund)
• Rate: $2,000/month
• Fully async-friendly — weekly Loom update and follow-up call is all we need

To apply: Send me a quick note with one app-install campaign you ran — platform, creative format that won, and your cost per install. That's it. No resume required if your results speak.

DM me or email: shana@getg3ms.com

#PaidSocial #GrowthMarketing #EdTech #UGCads #Freelance #Fractional