Social Media Manager

Job Description

BSM Creatives team is seeking a Freelance Paid Marketing Manager to build the funnel for our Facebook & Instagram Ad marketing campaign and to create and manage ads. Any candidate should have experience on creating ad campaigns that drive traffic, generate leads, and do retargeting. This is a freelance, remote position with flexible work hours and location. Although as our creative team is based in New York City, being located in New York is a plus for a long-term work potential with our team in a hybrid format.

Responsibilities

• Design and run integrated paid marketing campaigns across channels such as Google Ads and Facebook Advertising for our business account.
• Build a successful marketing funnel to ensure we collect potential client contacts and convert leads into scheduled calls.
• Manage lead generation, messaging, and retargeting campaigns.
• Analyze our landing pages and provide necessary feedback for our website manager to optimize landing pages for ads.
• Monitor and nurture leads to ensure sales calls are scheduled to facilitate conversions.
• Collaborate with cross-functional teams to align marketing initiatives with overall brand goals while continuously testing and refining creative assets for better conversion rates.

Qualifications

• Experience with Facebook & Instagram Ads, Google Ads, ManyChat, and Email Marketing.
• Strong understanding of performance marketing principles including keyword research, conversion optimization, media planning, and media buying strategies.
• Ability to develop budgets for digital campaigns while ensuring efficient allocation of resources for maximum impact.

About Us

Our company mission is to help individuals with social media and personal branding as well as supporting businesses with our content team for content marketing, influencer marketing, and social media management. For us, content is king, and we are a team of passionate storytellers and brand experts.