Front End Developer, Small Business Digital Marketing (Manager)

Position Overview

We are seeking a highly motivated, skilled, and experienced Front End Developer to join the ADP Small Business Marketing team. In this role, you will develop and maintain conversion-focused marketing websites and design robust digital campaign experiences. Working closely with product marketing, creative, and product teams, you will drive the creation of best-in-class B2B digital destinations by leveraging technologies such as Sitecore CMS, Salesforce Interaction Studio, Salesforce Marketing Cloud, Einstein Decisions, Contentsquare, and Drift.

This position offers the opportunity to take technical leadership in developing digital experiences—including Ads, marketing websites, campaign landing pages, and HTML emails—while collaborating in a deadline-driven, agile environment. If you are passionate about solving digital marketing challenges and delivering quality digital experiences on time, we invite you to apply.

Key Responsibilities

• Develop and maintain marketing websites and campaigns using Sitecore CMS, Salesforce Interaction Studio, Salesforce Marketing Cloud, Einstein Decisions, Contentsquare, Drift, and other technologies to drive omnichannel personalized marketing journeys.

• Create HTML landing pages and website content—including text, graphics, video, and interactive features—from design deliverables, ensuring pixel-perfect execution.

• Interface with marketing teams to define and implement strategic initiatives that enhance the user experience based on data insights and marketing strategies.

• Collaborate with product and marketing teams to develop and implement A/B and multivariate tests for in-product ads and campaign landing pages using tools such as Optimizely.

• Partner with Sales Automation and Sales Operations to integrate lead flow processes with backend systems like Eloqua and Salesforce.com.

• Provide strategic guidance to business partners on campaign management, operations, and optimization techniques, ensuring effective tracking and analysis of outcomes.

• Perform other relevant duties as assigned.

Required Qualifications

• Experience Required: Minimum of 3 years in Front End and CMS development, managing large-scale B2B website and digital marketing projects.

• Qualifications: Proficiency in HTML, CSS, JavaScript, XML, XSLT, Sitecore CMS, and JQuery, as well as hands-on experience with Salesforce Interaction Studio and Salesforce Marketing Cloud.

• Requirements: Demonstrated experience in developing, maintaining, and optimizing digital marketing campaigns and websites, along with the ability to translate business requirements into technical specifications.

• Requirements: Strong oral and written communication skills, excellent problem-solving abilities, outstanding organizational skills, and the capacity to work effectively in an agile, cross-functional team environment.

Preferred Qualifications

• Qualifications: Experience with digital analytics and testing tools including Google Analytics, Google Tag Manager, Optimizely, Hotjar, and Mouseflow.

• Qualifications: Prior agency experience and familiarity with large-scale digital advertising and marketing initiatives.

• Qualifications: SEO experience and familiarity with search engine algorithms.

• Qualifications: Sitecore CMS expertise with a Developer Certification is a plus.