Marketing Manager

About

Lead consumer-driven marketing that elevates brand impact and accelerates growth across the DACH region.

Proclinical is seeking a Marketing Manager for a fixed-term contract in the DACH region. This role focuses on developing and executing consumer-focused marketing strategies to strengthen brand awareness and drive growth within the diabetes and medical devices sector. You will shape insight-led campaigns, collaborate across internal teams, and manage external agencies to ensure impactful delivery across all marketing channels.

Responsibilities

• Analyze consumer trends, digital behaviors, and competitive dynamics to anticipate market needs.
• Develop insights, personas, and knowledge of the DACH region and local healthcare environment.
• Translate insights into actionable marketing tactics and communicate them across the organization.
• Lead the development and execution of regional DTC strategies, including target segments, value propositions, and competitive positioning.
• Drive brand performance through integrated DTC marketing programs focused on awareness, interest, consideration, and conversion.
• Develop and execute commercial launch assets, including strategies, tactics, KPIs, budgets, and timelines.
• Manage consumer-facing digital channels such as websites, landing pages, email, and social platforms.
• Implement performance marketing across paid social, search, display, and programmatic channels.
• Optimize conversion rates through A/B testing and performance analytics.
• Build dashboards to track KPIs and optimize channel investments.
• Collaborate with PR and media agencies for storytelling, press releases, and media engagement.
• Ensure consistent and integrated communications across channels.
• Develop structured, insight-driven social media content plans aligned with brand objectives.
• Oversee community management and advocacy-oriented activities, including events and partnerships.
• Design and execute demand-generation activities to support growth in the AID systems category.
• Ensure compliance with legal, regulatory, and internal requirements across all DTC activities.
• Manage content submissions and approval workflows using Veeva, ensuring documentation and audit-readiness.
• Collaborate across regional, international, and global teams.
• Oversee regional DTC budgets and ensure optimized spending.

Key Skills and Requirements

• Bachelor's degree required; Master's degree preferred.
• Experience in consumer marketing, ideally within med-tech or diabetes-related sectors.
• Strategic thinking capabilities with a forward-looking perspective.
• Strong communication, leadership, and collaboration skills.
• Experience managing agencies and non-profit organizations.
• Ability to influence senior-level stakeholders without direct authority.
• Familiarity with complex competitive markets.
• Significant travel required to meet partners and support regional activities.
• Digital marketing expertise, including SEA, SEO, social media, and performance marketing.
• Customer-centric mindset and project management excellence.
• Analytical capabilities and cross-cultural collaboration skills.
• Experience with approval workflows and systems like Veeva.