General Manager, Sales and Marketing

Job Summary

Results-driven and commercially astute general manager with a strong ability to navigate complex business risks and drive sustainable growth. To lead the sales and marketing function for its real estate development business.

Job Descriptions & Requirements

Responsibilities

• Develop and implement sales and marketing strategies for residential, commercial, and mixed-use real estate projects.
• Drive revenue generation and ensure achievement of sales targets and profitability goals.
• Lead, manage, and motivate the sales and marketing team to deliver high performance.
• Identify new business opportunities, partnerships, and market expansion strategies.
• Build and maintain strong relationships with clients, investors, real estate agents, and key stakeholders.
• Oversee branding, advertising, digital marketing, and promotional campaigns for all projects.
• Conduct market research and competitor analysis to identify trends and customer needs.
• Develop pricing strategies, sales forecasts, and customer acquisition plans.
• Coordinate property launches, exhibitions, site inspections, and client engagement activities.
• Monitor sales performance metrics and prepare periodic reports for executive management.
• Ensure excellent customer service and effective handling of client inquiries and complaints.
• Collaborate with project development and finance teams to align sales objectives with project timelines and budgets.
• Ensure compliance with company policies, industry regulations, and real estate best practices.

Requirements

• Bachelor’s degree in marketing, business administration, real estate, or a related field.
• Master’s degree or professional certification is an added advantage.
• Minimum of 8–13 years’ experience in sales and marketing within the real estate industry, with at least 5 years in a leadership role.
• Strong understanding of real estate development, property sales, and market dynamics.
• Proven track record of achieving sales targets and driving business growth.
• Excellent leadership, negotiation, communication, and interpersonal skills.
• Strong analytical and strategic thinking abilities.
• Proficiency in CRM tools, digital marketing, and Microsoft Office Suite.
• Ability to work in a fast-paced and target-driven environment.