Global Industry Marketing Lead

Experteer Overview In this role you drive industry-focused marketing that translates Trimble’s geospatial solutions into compelling value propositions. You will own and elevate the HHK brand in the German market while supporting cross-functional campaigns that engage specific industry audiences. You work with Sales, Product Management, and partners to shape messaging, content, and events that fuel a strong pipeline. This position offers strategic impact in a global Field Systems team with a strong emphasis on meaningful, measurable marketing outcomes.

Leistungen / Benefits • Audience expertise: understand industry audience needs, pains, motivations and journeys to guide campaigns • Messaging & positioning: define consistent, compelling messages for each industry segment • Integrated campaigns: plan and support campaigns across content, digital, events and PR • Content marketing: develop industry-focused stories, testimonials and thought leadership • Digital marketing: optimize industry webpages and social media presence • Events & webinars: plan and support industry-focused events and webinars • Lead generation: design and nurture targeted campaigns to build a sales pipeline • HHK marcom leadership: own the German HHK marketing plan and brand strategy

Aufgaben • Proven experience planning, executing, and measuring integrated marketing campaigns (digital, content, events, PR) • 5+ years of B2B marketing experience, preferably in technology, geospatial or software sectors • Ability to translate technical product features into business benefits for specific industries • Fluent German and English written and spoken • Strong influence and collaboration skills with Sales, Product Management, external agencies and senior leadership • Strong project management skills with multi-priority, fast-paced environments

Zentrale Anforderungen •