Marketing Automation Platform Lead

About

Johnson & Johnson announced plans to separate our Orthopaedics business to establish a standalone orthopaedics company, operating as DePuy Synthes. The process of the planned separation is anticipated to be completed within 18 to 24 months, subject to legal requirements, including consultation with works councils and other employee representative bodies, regulatory approvals, and other customary conditions and approvals. Following conclusion of the transaction, employees would be governed by DePuy Synthes employment processes, programs, policies, and benefit plans.

Key Responsibilities

Platform Strategy & Governance

• Define and own the global marketing automation strategy and roadmap for Salesforce Marketing Cloud aligned to business objectives and Digital Experience strategy.
• Establish platform governance, standards, naming conventions, security roles, release processes, and change-control for all automated campaigns and journeys.
• Create and maintain global policies for campaign approval, patient/customer opt-in/consent handling, and data usage consistent with legal and regulatory requirements.

Campaigns, Journeys & Orchestration

• Lead design and operationalization of customer journeys and multi-channel campaigns (email, SMS, push, and triggered notifications) via Salesforce Marketing Cloud.
• Partner with Global Digital Content Ops & Production on reusable journey templates, content blocks, and dynamic personalization frameworks.
• Provide oversight and hands-on support for high-impact global and regional campaigns ensuring technical implementation quality and adherence to SLAs.

Data, Integration & Segmentation

• Drive integrations between Salesforce Marketing Cloud and enterprise systems (Sitecore, SFDC, CDP, clinical systems where applicable).
• Define segmentation and audience strategy leveraging data models and suppression logic for compliant targeting.
• Partner with Data Governance and IT to enforce data hygiene, consent management, and marketing experience data quality standards.

Platform Operations & Release Management

• Own platform operations including configuration management, environment strategy (dev/test/prod), release planning, and rollback procedures.
• Manage platform capacity, housekeeping, and deliver regular platform health and usage reporting.
• Coordinate platform upgrades, third-party integrations, and vendor feature adoption.

Compliance, Risk & Quality

• Partner with Regulatory, Legal, Privacy, and Clinical teams to ensure automation practices meet global and local regulatory requirements.
• Implement QA processes and testing frameworks for journeys, data processing, and templates to minimize risk and ensure compliance.

Vendor & Agency Management

• Manage relationships with Salesforce partners, implementation vendors, and creative agencies supporting automation implementations.
• Define vendor scopes, SLAs, acceptance criteria, and performance metrics ensuring adherence to governance and security standards.

Analytics, Measurement & Continuous Improvement

• Define KPIs for marketing automation success and build dashboards and reporting to measure campaign effectiveness, engagement, and commercial impact.
• Use measurement insights to optimize journey design, deliverability, personalization, and audience strategies.

Change Leadership & Enablement

• Build operating playbooks, training, and onboarding material for global and regional marketing teams.
• Evangelize best practices, drive adoption, and serve as the central point of expertise for marketing automation across the organization.

Strategic Impact

• Deliver personalized, timely internal & external customer experiences that improve engagement and commercial outcomes.
• Reduce time-to-execute for global campaigns through reusable journeys and templates.
• Ensure secure, compliant use of customer data in automated communications.
• Provide a single, governed automation capability that scales across regions and business units.
• Enable data-driven decision making with clear measurement of automation performance and ROI.

Key Stakeholders

Internal

• Global Digital Experience Platform Lead
• Global Digital Experience Content Leads
• Global Digital Content Ops & Production Lead
• Global Digital Clinical Content Lead
• Professional Education
• Communications
• Business Unit Marketing Teams
• CRM and Commercial Operations
• Data Governance / Analytics / IT
• Regulatory, Legal & Privacy
• Clinical & Medical Affairs
• Regional & OUS Marketing Teams

External

• Salesforce Marketing Cloud partners and implementation vendors
• Creative and production agencies
• Data/analytics vendors and system integrators

Scope of Influence

• Owns the global marketing automation strategy and platform governance across Orthopaedics.
• Directly manages vendor/contract resources and may have dotted-line responsibility for platform administrators and automation engineers.
• Shapes cross-functional operating processes that determine how campaigns are planned, approved, executed, and measured across all markets.
• Acts as the escalation point for platform issues, regulatory questions, and high-profile campaign implementations.

Experience & Qualifications

Required

• Bachelor's degree.
• 5-7+ years of experience in marketing automation, digital marketing operations, platform management, or related role.
• Hands-on experience with Salesforce Marketing Cloud as administrator, developer, or platform lead.
• Proven ability to build governance, operating models, and reusable automation frameworks at scale.
• Experience operating in regulated industries (MedTech, pharmaceutical, healthcare) with knowledge of compliance and privacy requirements.
• Strong project and release management skills managing multiple concurrent initiatives.
• Excellent stakeholder management and communication skills in a matrixed, global environment.

Preferred

• Master's degree or advanced certification in marketing technology, digital strategy, or related field.
• Salesforce Marketing Cloud certifications (Administrator, Marketing Cloud Email Specialist, Journey Builder Specialist) or equivalent.
• Experience integrating marketing automation with enterprise CRM, CDP, or other data systems.
• Experience with integrations using APIs, ETL processes, and identity resolution techniques.
• Familiarity with email deliverability, sender authentication (SPF/DKIM), and deliverability best practices.
• Experience working through digital transformation and/or large-scale change management initiatives.
• Background in orthopaedics, surgical technology, or medical devices.

Benefits

• Pension plan
• 401(k) savings plan
• Vacation leave (120 hours/year)
• Sick leave (40-56 hours/year depending on state)
• Holiday pay including floating holidays (13 days/year)
• Work, personal and family time off (up to 40 hours/year)
• Parental leave (480 hours within one year of birth/adoption/foster care)
• Bereavement leave (240 hours immediate family, 40 hours extended family/year)
• Caregiver leave (80 hours in 52-week rolling period)
• Volunteer leave (32 hours/year)
• Military spouse time-off (80 hours/year)