Global Marketing Director
Spotlight Recruitment
About the role
The Role
You’ll lead the brand’s international marketing strategy — driving cultural relevance, customer engagement and commercial impact. This is a hands‑on, strategic role overseeing brand, content, partnerships, social, experiential and a large multi‑disciplinary team.
Brand & Strategy
- Lead annual, seasonal and monthly marketing plans across Europe.
- Partner with creative, paid media and digital teams to deliver campaigns that spark conversation and drive measurable results.
- Own marketing KPIs and provide regular updates to senior leadership.
- Build market nuance and segmentation across all international territories.
- Champion the youth‑driven customer mindset across all touchpoints.
Content, Talent & Partnerships
- Shape social strategy and talent partnerships across Europe.
- Identify emerging content trends and editorial ideas that resonate with the brand’s community.
- Strengthen brand presence through content, PR and cultural storytelling.
- Integrate meaningful partners and organisations aligned with brand values.
Experiential & Community
- Lead IRL experiences: music events, workshops, Q&As, community activations and store openings.
- Explore opportunities to activate retail spaces with external partners.
- Develop reward‑driven activations to attract and retain customers.
Leadership
- Lead and develop a large team across brand, social, talent, partnerships, experiential and project management.
Who are you?
- Strong experience delivering high‑impact campaigns within a similar youth brand, fashion or creative agency working with relevant clients.
- Experience working with an international brand and global scale
- Proven leadership skills with the ability to nurture creativity and guide large teams.
- A strategic, agile mindset with a deep understanding of youth culture and digital behaviour.
- Excellent communication and cross‑functional collaboration skills.
As well as a competitive salary, generous bonus and hybrid working, gym and wellness benefits. The benefits package includes private medical insurance, cycle‑to‑work scheme and a season ticket loan. You’ll also have plenty of opportunities for ongoing learning and development.
If you have a strong marketing background from fashion, youth brand or similar do apply today.
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