Global Marketing Ops and Analytics Manager

About

It’s never been a more exciting time to join Vistra.
At Vistra our purpose is progress. We believe that our clients have the power to change the world and to do great things for global progress, and we exist to remove the friction that comes from the complexity of global business – to help our clients achieve progress without friction.

We are committed to building a culture where our people can come together, take action, and thrive.

Purpose of Role

We are seeking a data‑driven, detail‑oriented Marketing Operations & Analytics Manager to join our global marketing team. You will work closely with demand generation & CRM teams, agencies and sales/commercial teams to support efficient demand generation and revenue growth.

Key Responsibilities

• Marketing Analytics & Measurement

  • Own the setup and configuration of all marketing analytics, measurement and tag management tools (Google Analytics, Google Tag Manager).
  • Ensure all ad/media and CRM platforms (HubSpot & Salesforce) are properly integrated, with accurate data flows for end‑to‑end visibility.
  • Build and maintain dashboards and reporting frameworks that track key marketing KPIs across brand, ABM and/or demand‑gen campaigns and E2E commercial performance (pipeline, ACV).
  • Ensure data quality and compliance; audit contact/account databases for duplicates or errors and maintain data hygiene.

• Campaign Tracking & Channel Analytics

  • Set up and supervise end‑to‑end performance tracking of all marketing programs including paid search (Google Ads), paid social (LinkedIn), display, events, email, webinars and sponsored content.
  • Ensure consistency and accuracy in campaign tagging (UTM parameters, Google Tag Manager) to support clean data capture and attribution.
  • Partner with demand generation managers to optimize campaign targeting, bidding and creative strategy using data‑driven insights.
  • Recommend budget allocation across channels and tactics based on performance trends, marginal ROI analysis and multi‑channel attribution (familiarity with incrementality tests and MMMs a plus).
  • Oversee A/B testing, email deliverability, landing page performance and other operational aspects of campaigns to continuously improve conversion rates.

• Marketing Operations & Cross‑functional Collaboration

  • Collaborate with product and sales ops to identify and prioritize net new and existing accounts for targeted inbound or BDR outbound campaigns.
  • Partner closely with Sales Operations on forecasting and target‑setting; provide analysis of lead generation trends, pipeline velocity and campaign influence on revenue.
  • Provide ongoing analysis on funnel health, attribution and revenue projections to support quarterly and annual forecasting.
  • Collaborate with finance teams on marketing spend and ROI analysis.
  • Work with sales ops to develop a joint playbook and process for lead eligibility, management and handoff across teams, in close collaboration with demand gen teams.

Qualifications & Requirements

• 7–8 years experience in marketing operations, marketing analytics or a related role in a B2B environment; experience in a global or multi‑region marketing team is highly valued.
• Strong technical skills in marketing analytics: advanced Excel (required), familiarity with SQL or data warehousing, business intelligence or data visualization tools (valued).
• Experience with key ad platforms (Google Ads, LinkedIn), Google Analytics (GA4) and Google Tag Manager for web and campaign tracking.
• Ability to track integrated demand‑gen and ABM programs for both marketing‑sourced and influenced revenue.
• Demonstrated analytical mindset: ability to analyze marketing metrics, attribution models, funnel analysis and campaign ROI; forecasting or modeling marketing contribution to pipeline/revenue is a plus.
• Excellent process and project management skills: optimizing processes, documenting workflows and managing cross‑team projects.
• Strong collaboration and communication skills: translate data and technical details into actionable insights, influence without direct authority, and present analysis to senior leadership.
• Master’s degree in Business, Marketing or a related field; advanced certifications in marketing operations or analytics are a plus.

Benefits

• Annual leave
• Medical cover
• Pension
• Hybrid/remote working (depending on location)