Global Product Manager

About

Hiab is the pioneer in smart and sustainable on road load handling solutions. We believe in more than just work - we believe in making a difference for our customers to building a better tomorrow.

Your mission

At HIAB, we are looking for a strategic, forward-thinking Product Manager to take full ownership of our product portfolio and lifecycle - from initial concept to phase-out. In this role, you will bridge the gap between commercial strategy and technical innovation, ensuring we deliver profitable, customer-relevant solutions that align with our long-term strategic and financial goals.

This role can be based in The Netherlands, Meppel; Finland, Helsinki; Poland, Stargard.

Key responsibilities

• Own product P&L at product line level (revenue, margin, lifecycle profitability)
• Define pricing strategy, positioning, and value proposition
• Develop and maintain product roadmap based on market, customer, and dealer insights
• Build robust product business cases and drive portfolio decisions (launch, scale, simplify, phase-out)
• Support sales with structured product value stories and launch readiness
• Ensure portfolio mix supports BA / BU growth and margin targets
• Lead product innovation agenda jointly with R&D (cost, performance, sustainability balance)
• Define product requirements, specifications, and performance target
• Prioritize development backlog based on strategic and commercial impact
• Ensure on-time / on-cost product releases through cross-functional orchestration
• Integrate field reliability, warranty, and service feedback into product improvements
• Ensure regulatory compliance and adaptation to key market requirements
• Act as primary interface between R&D, Sales, Operations, and Service
• Align product launches with commercial and operational readiness
• Monitor launch performance and corrective action post-launch
• Drive simplification and portfolio streamlining where required
• Provide strategic input to BU leadership on market trends and competitive positioning
• Contribute to long-term innovation pipeline and technology roadmap

What we are looking for

• Bachelor degree in mechanical engineering or equivalent level through experience
• Minimal 3 years as product specialist or 1-2 years as product manager in truck or crane industry
• Fluency in English, additional language would be an advantage
• Customer facing experience
• ERP knowledge
• High level of communication skills
• Ability to analyse customers requirements and add/suggest solutions based on insights and expertise

What we offer

We offer you a position in a global organisation where you are challenged with interesting and diverse tasks. These tasks will provide a great opportunity for you to grow professionally.

Our benefits include

• A truly international role with exposure to multiple markets and teams.
• Opportunities for professional development in a growing digital environment.
• A supportive, collaborative culture that values continuous improvement.