Product Marketing Manager

We are seeking a strategic and creative Product Marketing Manager to lead product positioning, messaging, content strategy, and public relations efforts on a global scale. This role plays a critical part in shaping how products are understood, adopted, and valued across both B2B and B2C audiences.

The ideal candidate is a strong storyteller who is equally comfortable working with data, collaborating cross‑functionally, and translating complex products into clear, compelling narratives.

Key Responsibilities

Market Research

• Conduct in‑depth market and competitive research to inform product positioning, messaging, and go‑to‑market strategy
• Partner closely with customer experience teams to gather insights from customers and prospects
• Leverage AI‑enabled tools to build dashboards and generate actionable insights that inform product and marketing decisions
• Share research findings with product teams to influence future product development

Product Marketing

• Develop clear, differentiated messaging, positioning, and value propositions across product lines
• Lead go‑to‑market planning for new product launches, including creation of sales enablement materials such as pitch decks, one‑pagers, and FAQs
• Collaborate with product teams to deeply understand features, benefits, and use cases
• Support demand‑generation initiatives with content that drives awareness, engagement, and conversion
• Track and analyze performance against KPIs in partnership with marketing and commercial teams
• Work cross‑functionally with product, marketing, sales, client, and customer experience teams

Public Relations & Media

• Support the development and distribution of press releases, media pitches, and executive bylines
• Assist with managing crisis communications and ensuring consistent product messaging across all channels

Qualifications

• 5+ years of experience in product marketing (B2B and/or B2C)
• Exceptional writing and storytelling skills, with the ability to simplify complex topics
• Proven experience developing and executing go‑to‑market strategies
• Working knowledge of PR best practices and media engagement
• Strong project management skills with the ability to manage multiple initiatives in a fast‑paced environment
• Experience collaborating cross‑functionally with product, marketing, and sales teams
• Familiarity with SEO/AEO, analytics tools, and marketing automation platforms

Nice to Have

• SaaS product marketing experience
• Experience marketing across multiple regions or languages
• Background in journalism, communications, or public relations
• Hands‑on experience with AI‑enabled sentiment or insight tools

About the company:

Behind our product is a talented, creative, and driven multi-disciplinary team united by a shared ambition: to make everyday mobility simpler. We believe innovation should be collaborative, learning should be constant, and work should be enjoyable. As we grow, we’re looking for people who want to grow with us.

Together, we’re on an ambitious mission to create intuitive technology solutions that deliver world-class user experiences. We are a fast-growing, forward-thinking company and already help more than 60 million users across North America and Europe. Our technology helps millions of consumers pay quickly, easily, and securely — without waiting in line, carrying change, or worrying about costly fines.

We operate in a world that’s constantly evolving — and change is something we embrace. Our values guide how we show up for one another and for our customers every day. In short, we:

• Make things happen
• Stay curious
• Work together
• Have fun
• See through our customers’ eyes

These principles shape how we collaborate, innovate, and deliver on our commitments.

We’re also committed to fostering a diverse and representative workforce and an inclusive environment where everyone is treated with respect and fairness. We do not tolerate discrimination or harassment in our workplace or throughout our hiring process. Our hiring decisions are grounded in business needs, role requirements, and individual qualifications — ensuring we reflect the talent and communities we serve.