Go-to-Market Expert

Responsibilities

• Plan, develop, and manage integrated marketing campaigns based on strategic briefings, focusing on lead generation and awareness.
• Define customer journeys, campaign objectives, media mix, and required assets.
• Oversee project management for simultaneous campaigns, ensuring cross-functional coordination and supporting cross-selling.
• Continuously optimize campaign performance across all channels and implement improvement measures.
• Serve as a key marketing advisor for internal business streams.
• Manage budgets, track ROI, and ensure cost-effective use of funds.
• Facilitate collaboration between internal customers and downstream teams.
• Work with stakeholders and data analysts to segment and validate target groups and recommend effective channels.
• Develop content calendars and manage content creation and production across channels.
• Coordinate procurement, production, and external agencies or internal resources.
• Distribute content and assets across NAM/SAM and foster regional and local synergies.
• Conduct post-campaign analyses, including KPI reporting, and integrate stakeholder feedback into future activities.
• Prepare briefings for external service providers when needed.

Work Experience

• University degree or equivalent qualification in marketing.
• 3–5 years of experience managing integrated marketing and communications campaigns, including agency coordination.
• Strong consulting, project management, and presentation skills.
• Expertise in go-to-market strategy, business planning, and connecting future plans to current context.
• Deep knowledge of inbound and performance marketing, marketing automation, SEM, SEO, and social media.
• Ability to navigate complex matrix organizations and maintain alignment with stakeholders at all levels.
• Strong conceptual thinking, judgment, and creative problem-solving skills.
• High creativity, strong communication skills, assertiveness, and a proactive, hands-on approach.
• Excellent planning and organizational skills with the ability to multitask and meet deadlines.
• Strong customer focus and relationship-building skills.
• Independent, solution-oriented, and accountable working style.
• Experience with marketing automation tools such as Eloqua, HubSpot, or Marketo.
• Experience with budget management and data analysis tools such as Power Pivot or SAP.