Graphic Designer

Role Summary

• Supports the creative marketing and design team by executing visual content for marketing initiatives.
• Develops a high volume of marketing collateral including print, digital, social media, and web assets.
• Ensures brand consistency and quality across all design deliverables for marketing campaigns.
• Collaborates closely with sales and marketing teams to respond to design requests and support go-to-market strategies.

Primary Responsibilities

• Design and produce a wide array of marketing materials, including brochures, presentations, postcards, email campaigns, social media assets, and digital advertisements.
• Efficiently adapt and version existing design templates to meet specific campaign requirements accurately and promptly.
• Maintain strict adherence to brand guidelines, ensuring visual consistency and high quality across all design outputs.
• Create visually engaging presentations and brochures specifically designed to support sales team efforts and reinforce company branding.
• Collaborate effectively with sales and marketing teams, responding to design-related requests in a timely and professional manner.
• Prepare final artwork for both print and digital distribution, ensuring technical specifications and best practices are met for optimal output.
• Manage and prioritize multiple design projects concurrently within a dynamic, deadline-driven work environment.

Skills & Qualifications

Education: Associate or bachelor’s degree in Graphic Design, Visual Communications, Marketing, or a related field.

Experience: 0-2 years of experience in graphic design, with a focus on marketing collateral creation and digital asset production.

Required Skills:

• Fluency in Adobe Creative Suite: InDesign, Illustrator, and Photoshop.
• Proficiency in creating designs for email campaigns.
• Solid understanding of design principles for Microsoft Office Suite applications (Word, PowerPoint).
• Ability to adapt and version existing templates quickly and accurately.
• Strong attention to detail and commitment to ensuring consistency and quality in all deliverables.

Preferred Skills:

• Knowledge of Figma for collaborative design workflows.
• Familiarity with Canva for quick asset creation and social media content.
• Experience in designing for social media platforms and web content.
• Basic understanding of sales enablement materials.

Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a diverse range of marketing collateral designed for both print and digital channels.
• Include examples of adapted templates and versioned designs demonstrating efficiency and accuracy.
• Present case studies or examples of how design work directly supported marketing campaigns or sales initiatives.
• Highlight projects where attention to detail and brand consistency were critical.

Process Documentation:

• Candidates should be prepared to discuss their process for managing multiple design projects under tight deadlines.
• Demonstrate an understanding of file preparation workflows for print (e.g., CMYK, bleed, resolution) and digital (e.g., RGB, file formats, optimization).
• Be ready to explain how they ensure brand guideline adherence and quality control in their design process.

Compensation & Benefits

Salary Range: $20.00 - $25.00 per hour.

Benefits:

• Sick and vacation paid time off (PTO).
• 401(k) retirement savings plan.
• Casual dress code policy.
• Free employee parking available.
• Complimentary bagels provided on Mondays, Wednesdays, and Fridays.

Working Hours: Standard full-time hours, approximately 40 hours per week.

Team & Company Context

Industry: Retail (Home Furnishings/Decor). Safavieh Inc. is a well-established retailer known for its extensive range of home furnishings, rugs, and decor. This industry context means design work will often revolve around product visuals, lifestyle imagery, and promotional campaigns.

Company Size: Safavieh Inc. is a significant player in the retail sector, likely employing several hundred to a few thousand employees across its operations, indicating a structured corporate environment with established marketing and design departments.

Founded: Safavieh was founded in 1978. This long history suggests a stable company with established processes and brand identity, providing a reliable framework for operations and design.

Team Structure:

• The Graphic Designer will be part of a creative marketing/design team. This team likely includes other designers, marketing specialists, and potentially content creators.
• The structure is likely hierarchical, with the designer reporting to a Creative Director, Marketing Manager, or Senior Designer.

Methodology:

• Data-driven design where possible, using insights from marketing campaign performance to inform future visual strategies.
• Workflow-centric approach to manage high-volume production and meet deadlines effectively.
• Emphasis on brand consistency and quality control as core operational tenets for marketing materials.

Company Website: [Safavieh Inc. Website URL - e.g., safaviehhome.com]

Career & Growth Analysis

Operations Career Level: This role is positioned as an entry-level Graphic Designer (0-2 years experience), serving as a foundational role within the marketing operations and creative services function. It’s an opportunity to gain practical experience in executing design tasks that directly support go-to-market strategies.

Reporting Structure: The graphic designer will likely report to a Senior Graphic Designer, Creative Manager, or Marketing Director, depending on the team's specific structure. This provides direct mentorship and guidance on design execution and brand adherence.

Operations Impact: The role's impact is measured by its contribution to the effectiveness of marketing campaigns through compelling visual assets. High-quality, on-brand designs can enhance customer engagement, improve conversion rates for digital and print advertisements, and support the sales team's efforts with professional collateral, thereby directly influencing revenue generation.

Growth Opportunities:

• Skill Specialization: Develop advanced proficiency in specific Adobe Creative Suite applications or explore motion graphics and UI/UX design principles.
• Marketing Operations Acumen: Gain deeper understanding of marketing campaign lifecycles, GTM strategies, and how design integrates into broader operational plans.
• Project Management: Progress to managing smaller design projects independently, taking ownership of timelines and deliverables.
• Potential Advancement: With demonstrated skill and experience, opportunities may arise to move into a Senior Graphic Designer role, or specialize in areas like digital marketing design, print production management, or brand asset management.

Work Environment

Office Type: The role is on-site in Port Washington, NY, suggesting a traditional office or studio environment. This typically fosters direct collaboration and provides access to company resources.

Office Location(s): Port Washington, NY. This location offers accessibility within the New York metropolitan area, with potential for commute from various surrounding areas.

Workspace Context:

• The workspace is likely a shared creative studio or office environment, promoting collaboration among design and marketing team members.
• Access to necessary design hardware (computers, monitors) and software licenses is expected.
• Opportunities for direct interaction with colleagues will facilitate quick feedback loops and knowledge sharing, crucial for efficient operations.

Work Schedule: The role is full-time, likely with standard business hours (e.g., 9 AM to 5 PM, Monday to Friday). While the description mentions a casual dress code, the on-site requirement suggests a structured work schedule essential for maintaining consistent production output.

Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or a hiring manager will review applications and portfolios for basic qualifications and creative alignment.
• Skills Assessment/Portfolio Review: Candidates will likely be asked to present their portfolio, discussing their design process, project rationale, and how they handled specific challenges. A practical design test or a take-home assignment may be part of this stage to evaluate technical skills and creative problem-solving.
• Team Interview: Meeting with the creative/marketing team to assess cultural fit, collaboration style, and understanding of marketing objectives.
• Final Interview: Potentially with a senior leader to discuss career aspirations and overall fit within Safavieh's operational framework.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best showcase your skills in print, digital, social media, and presentation design. Tailor selections to highlight experience with marketing collateral and brand consistency.
• Tell the Story: For each project, clearly articulate the objective, your role, the design process, the tools used, and the outcome or impact. Focus on how your design solved a problem or met a business goal.
• Highlight Efficiency: If possible, show examples of template adaptation or rapid iteration to demonstrate your ability to work efficiently under pressure, a key operational requirement.
• Showcase Technical Proficiency: Be prepared to discuss file preparation for print and digital, and your comfort level with various software.

Challenge Preparation:

• Be ready for a design challenge that might involve creating an asset for a specific campaign or adapting a provided template. Focus on speed, adherence to brand guidelines, and clear rationale for design choices.
• Prepare to discuss how you manage feedback and revisions from stakeholders, demonstrating a collaborative and adaptable approach.

Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: InDesign, Illustrator, Photoshop (Core requirement).
• Microsoft Office Suite: Word, PowerPoint (for template adaptation and basic content creation).

Analytics & Reporting:

CRM & Automation:

• No direct CRM or marketing automation tool usage is specified, but understanding how design assets are deployed through email marketing platforms or social media management tools is advantageous.