Group Marketing Manager

Fondée en 1819, ESCP est une école de management qui enseigne à ses étudiants un leadership responsable, basé sur le multiculturalisme européen et ouvert sur le monde, à partir de ses campus intégrés de Berlin, Londres, Madrid, Paris, Turin et Varsovie. Nos étudiants sont formés selon la conviction que le monde des affaires peut nourrir la société de manière positive et sont portés par les valeurs d’excellence, de singularité, de créativité et de pluralité qui guident la vision pédagogique de l’école au quotidien.

ESCP accueille chaque année plus de 10 000 étudiants et 6 000 cadres-dirigeants de 130 nationalités différentes. Sa force réside dans ses nombreux programmes de formations en management général et spécialisé : Bachelor, Master, MBA, Executive MBA, Doctorat-PhD et formation continue qui intègrent tous une expérience multi - campus.

Grâce à ces forts atouts, l’école se donne pour ambition de devenir l’une des 10 meilleures écoles de commerce au monde.

Avantages:

- Mutuelle - Plan d'épargne entreprise - 50% Transports - Tickets restaurant d'une valeur de 10€ par jour travaillé - pris en charge à 60% par ESCP - Chèques cadeaux, chèques vacances, réduction sur plusieurs enseignes - Intéressement - Environ 11 semaines de congés payés et RTT - Télétravail

Objectives of the role: Lead digital marketing activities and performance management across programmes.

Enhance school awareness and generate leads highlighting school USP via transversal digital content and marketing plan. • *Main missions**: Within the Academic Department and under the responsibility of the Federal Marketing Director, you take charge of the strategic marketing of the MBA programme. You develop and monitor the marketing global objectives of the program at a European level as well provide guidelines and resources to local marketing teams in line with programme strategic direction. You actively participate in the promotion of the program through the creation of marketing and sales support materials, federal digital marketing actions and medial plan as well as promotional events in France and abroad.

You are specifically responsible for key transversal activities including transversal digital content and editorial plan as well as digital activities (landing pages, performance management -analytics, campaigns performance,..).

Market intelligence - Maintain a global competitor analysis and market research - Expert on digital marketing innovation

Strategy and Planning - Define marketing strategy in alignment with programme strategy. - Provide guidelines to local marketers to build their local plan and create a global marketing and communication plan and associated budget. - Create and implement a transversal communication/editorial plan

Marketing materials - Formulate programme key marketing and recruitment messages. - Create marketing content for MBA social media, blog, website updates. - Manages landing pages across programmes. - Works closely with team to create relevant written content (brochure, flyers, articles, white paper ) and programme videos for campuses campaigns - Create transversal digital content working with faculty, staff, students and alumni to promote the school positioning & USP

Media Plan - Create and execute media plan for federal and local campaigns and monitor performance.

Digital Performance Management - Manage digital performance (analytics, campaigns, SEO) across programmes - Review performance of actions via CRM to identify best performing activities and channel.

Website - Updates the content of the MBA programme page of the website - Provides transversal content to be posted on the website - Regularly analyses the performance to increase traffic, conversion and usability as well as SEO (Google Analytics).

Organic Social Media - Create and manage content and calendar for the MBA social media in line with programme objectives, driving campuses to provide content leveraging on student and faculty. - Create and provides content to increase visibility and engagement

Fairs and online events - Centrally organize the MBA fair schedule with input from local marketers and Programme Director - Delivers and organise MBA programme online webinars - Take part of fairs

Ambassadors:

- Recruit and manage student ambassadors

Programme referencing - Contribute to ensures programme visibility on key platforms.

Budget - Manage the Federal and local MBA Marketing Budget to ensure highest ROI. - Work with Campus Marketing Managers and Programme Director to ensure local budgets are aligned with marketing plan, recruitment targets and country allocations. - Manages transversal budget for specific actions

Cross campus management and team piloting - Work closely with all campuses to provide them the resources needed to reach their objectives - Ensure key actions are being performed in alignment with action plan. - Lead European meeting twice a year in coordination