Growth, Lead & Content Manager (m/f/d)

About

Would you like to redesign your work and work in a dynamic environment? In a family-owned company operating throughout Europe, which offers you interesting tasks and challenges? Do you share our corporate values of respect, commitment and sustainability?

Then we are the right company for you. We are looking forward to your application!

Responsibilities

• Drive the international growth and market development of the Refined Fibre & B2B business unit by identifying opportunities and supporting global business development initiatives.
• Generate and manage high-quality sales leads through targeted B2B marketing activities, campaigns and compelling product-, application- and customer-specific content.
• Ensure a seamless lead management process from Marketing to Sales, including lead tracking, scoring and nurturing across the entire customer journey.
• Plan and execute multi-channel B2B marketing campaigns (e.g. email, web, social media) and develop impactful content for sales pitches, the website and digital channels in close collaboration with Group Communication.
• Implement, manage, and continuously improve the marketing technology (CRM, marketing automation platforms and analytics dashboards) and build transparent performance reporting on campaign effectiveness, conversion rates and ROI.
• Coordinate the company’s participation in industry trade fairs and events and optimize marketing processes and workflows to ensure efficient, scalable and consistent campaign execution.
• Lead market research supporting management and business development.

Requirements

Qualification

• Bachelor’s degree in Marketing, Business Administration or a related field (Master’s is a plus).
• Alternative: Commercial apprenticeship with additional marketing qualification (e.g., IHK Marketingfachwirt) plus strong practical track record.

Experiences and Know-How

• 3–5 years of relevant B2B marketing experience, ideally in an international environment, with responsibility for multi-channel campaigns (email, web & social) and measurable lead generation.
• Experience in the tissue paper, pulp or paper industry is an advantage.
• Hands-on experience with CRM and marketing automation tools, ideally Salesforce. Proven track record in lead scoring, nurturing and ensuring a seamless handover to Sales.
• Analytical mindset: you build and maintain campaign and funnel dashboards (conversion, CPL, ROI) and translate insights into actionable improvements (Excel, Power BI or comparable analytics tools).
• Experience in planning and coordinating trade fairs and industry events, ideally with exposure to international markets and customers.
• Process-oriented: you standardise and optimise campaign workflows and interfaces across Marketing, Sales and adjacent functions.
• Strong stakeholder management and collaboration skills, with the ability to work effectively in cross-functional and international teams.

Languages

• Excellent English skills, both written and spoken.
• German, French or Italian are considered an advantage.

We Offer

• Attractive remuneration: You will be paid in accordance with the collective agreement, which provides for an attractive basic salary as well as vacation and Christmas bonuses.
• Flexible and mobile working: We offer you flexible working (time) models to enable the right balance between mobile working and office presence.
• Company pension scheme and lifetime working time account: We support you with a company pension scheme as well as a lifetime working time account, enabling various models of individual life planning, e.g. early retirement or a sabbatical.
• WEPA Academy: With our holistic training concept we identify and facilitate personal career and development opportunities. Qualified and committed employees are and remain the most important success factor for WEPA.
• Sustainable personnel policy: A low fluctuation rate and long periods of employment characterise working at WEPA.
• Health & Wellbeing: You can expect a wide range of health activities, cooperation with various fitness studios and the external employee support programme OTHEB.

The benefits shown may vary slightly depending on the position and location.

Further Information

Wepa Hygieneprodukte GmbH Rönkhauser Str. 26 59757 Arnsberg-Müschede https://www.wepa.eu/de/