Growth & Lifecycle Marketing Manager - B2B SaaS

Mission

Build and scale Letsignit’s email-driven growth engine. You will own the full lifecycle email strategy across the funnel — from lead nurturing to install base activation — ensuring every message is triggered by real signals, optimized for performance, and directly connected to pipeline impact. This is not a newsletter role. This is not calendar-based email marketing. This is a growth-focused, data-driven, signal-based lifecycle role.

Why this role exists

As we scale internationally and accelerate our acquisition efforts, email and lifecycle programs have become critical levers for performance. Today, campaigns exist — but they are not fully systemized, optimized, or monitored with a strong data backbone. We are looking for someone who will:

• Take ownership of our lifecycle architecture
• Structure and optimize existing flows
• Build & optimized signal-based nurturing programs
• Drive measurable impact on pipeline

Position in the team

You will work closely with:

• CMO & Head of Acquisition
• BDR team
• Sales & RevOps The Acquisition team generates demand. The BDR team creates conversations. You optimize the transitions between both.

Responsibilities

Audit, structure & own the lifecycle system

• Audit current nurturing flows and email sequences
• Map the full funnel lifecycle (MQL → SQL → opportunity → install base)
• Define segmentation logic and trigger architecture
• Implement suppression rules & cadence governance
• Ensure deliverability health and database quality Deliverable: a structured, documented, scalable lifecycle system.

Re-structured & optimized signal-driven nurturing & reactivation programs

Design and manage flows based on:

• High-intent website behaviors
• CRM status changes (no-show, stalled, lost, inactive)
• Content engagement
• Event participation
• SDR interaction signals
• Install base activity patterns

Typical programs include:

• MQL nurturing by persona / industry / territory
• Demo no-show recovery sequences
• Post-event conversion sequences
• Reactivation of dormant leads
• Cross-sell & upsell activation for existing customers

Orchestrate Marketing × SDR workflows

• Align marketing automation with SDR cadences
• Define ownership rules (when marketing nurtures vs when sales takes over)
• Build hybrid workflows combining automation + human follow-up
• Optimize speed-to-lead & follow-up logic Objective: reduce friction and increase meeting conversion.

Performance & experimentation

Each flow must have:

• One clear objective
• One primary KPI

You will:

• Run A/B tests (subject lines, CTA, copy, cadence)
• Continuously improve conversion rates
• Analyze pipeline impact of lifecycle programs
• Improve reactivation & meeting booking rates
• Monitor deliverability & list health

We care about:

• MQL → SQL conversion
• Meeting booking rate
• Pipeline influenced
• Reactivation rate
• Deliverability performance (Not just open & click rates.)

Ops, Data & Tooling

You will own:

• Marketing automation workflows
• Segmentation & scoring logic
• CRM hygiene of your work in collaboration with RevOps
• Attribution clarity & UTM governance
• Automation tools (Zapier / Make / n8n / similar)

You think in systems, not isolated emails.