Growth Manager - B2B Saas Corporate segment - Freelance H/F

About

Build, run, and optimize a predictable, scalable, and measurable demand generation engine for the Corporate segment across key markets (France, Europe, North America). This role is critical at Wooclap as the Corporate segment is growing but still largely underdeveloped. It is a full‑funnel role, covering strategy, execution, experimentation, and reporting.

Responsibilities

1. Strategy & Planning

• Market ownership: define ICPs and corporate personas (HR, L&D, Transformation, People Development…), and set priorities in collaboration with the Sales team.
• Have a full view on your persona’s ecosystem: sources of information, events they attend, influencers they listen to, current topics of interest.
• Monitor competitors and market trends on a regular basis.
• Gather continuous insights from the Sales and CSM teams to stay up‑to‑date and adjust your vision.

2. Lead Gen & Campaign Management

• Execute multi‑channel campaigns to increase awareness of Wooclap on the corporate segment and generate qualified leads, with measurable MQL/SQL targets on each market.
• Map, test, optimize and iterate on all acquisition channels from SEO, outbound, SEA, Social, partnerships…

Channels to own (not exhaustive):

• Paid (search, social, retargeting)
• Warm outbound
• Content campaigns (ebooks, guides, webinars…)
• Partnerships and co‑marketing initiatives

3. Conversion & Upsell

• Ensure a smooth, measurable lead handover from Marketing to Sales.
• Work in strong collaboration with our CRM Manager to optimize our CRM flow (nurturing, lead scoring, automations).
• Track conversion rates by campaign.
• Diagnose bottlenecks in the funnel and propose corrective actions.
• Ensure the Sales and CSM teams have the right assets to win deals on your segment and reach upsell targets.

4. Internal Collaboration & Cross‑Functional Leadership

With Product Marketing:

• Align on Corporate messaging, pain points, personas
• Support GTM for new features targeting Corporate
• Sync on competitive intelligence & value proposition

With SEO & Content:

• Brief Content to create material for marketing campaigns (webinar material, ebooks…)
• Work closely with our SEO / GEO Manager to ensure we are positioned on the right queries and improving our positioning on all markets
• Ensure corporate content is always up‑to‑date and prioritized in the editorial roadmap

With Events:

• Co‑create Corporate event strategy (trade shows, conferences)
• Prepare pre‑event and post‑event nurturing workflows
• Ensure event leads are converted into MQLs/SQLs

With other Growth Manager (Education segment):

• Align on shared assets
• Manage capacity of shared teams

5. Analytics, Reporting & Optimization

• Build & own the corporate marketing dashboard.
• Track pipeline generated, CPL and conversion rates vs target.
• Identify best‑performing channels and scale them.
• Recommend quarterly allocation changes (budget & effort).

Requirements

• Experience: 5–7+ years in B2B marketing, ideally in SaaS or EdTech and in an international environment.
• Languages: French and English bilingual.
• Skills: Strategic thinker with a strong bias for execution, data‑driven. Previous experience in scaling marketing in an international B2B environment.
• Growth Mindset: Comfortable testing new channels and iterating. Familiar with scraping & paid best practices.
• Analytical Mindset: Highly analytical, comfortable working with data to shape strategy, measure performance, and continuously optimize campaigns.