Growth Marketer

Responsibilities:

User Acquisition:

• Execute growth campaigns across Twitter (X), TikTok, Facebook, Instagram, Telegram and WhatsApp • Identify and manage influencer partnerships • Run referral and affiliate growth programmes. • Launch and optimize paid ad campaigns

Community Growth:

• Grow and manage OgaPredict communities • Drive engagement around prediction challenges • Coordinate weekly challenge promotions

Growth Experiments:

• Test new acquisition channels • Track campaign performance and optimize results • Identify viral growth opportunities

Partnership Development:

• Source football communities and media partners • Negotiate promotional deals • Identify sponsorship opportunities

Requirements:

• Bachelor’s degree or equivalent experience • 2+ years’ experience in growth marketing, digital marketing, or user acquisition

Preferred Background:

• Experience growing any of the following: startup platforms, gaming platforms, fintech products, crypto products, betting platforms and community platforms • A football and/or basketball enthusiast. Individuals who have predicted games or played tickets for fun will have a distinct advantage in understanding user needs, content tone, and platform behaviour—this first-hand experience can power more authentic campaigns and community engagement.

Skills Required:

• Strong knowledge of social media growth (X, TikTok, Instagram, Facebook) • Experience with influencer marketing • Understanding of referral and affiliate growth models • Data-driven mindset • Strong execution focus • Ability to work independently • Startup mentality (resourceful, proactive, results-focused)

Bonus Advantages:

• Sports enthusiast or football fan • Experience in prediction, betting, or fantasy sports platforms • Experience scaling early-stage products

KPIs (Success Metrics):

Primary KPIs:

• Monthly new users acquired • Cost per acquisition (CPA) • Weekly active users (WAU) • Activation rate (sign-up → active user)

Growth KPIs:

• Referral growth rate • Challenge participation rate • Influencer campaign performance • Community growth metrics

Remuneration: NGN 250,000 monthly

Benefits:

• The bonus is based on growth milestones, including user acquisition targets, CPA improvements, and engagement growth

Location: Remote

Note: Success in this role will be measured primarily by consistent user growth and improved engagement metrics.