Director of Growth

About NetElixir

NetElixir has spent over 22 years helping more than 1,000 ecommerce brands grow through real-world strategy, analytics, and exceptional execution. Today, we are bringing that experience into an AI-first future. We are hiring a Director of Growth to lead growth for the LXR Suite of AI-powered marketing solutions, including LXRInsights and related experimentation and analytics capabilities, focused on upper mid-market ecommerce brands ($50MM to $500MM in annual revenue). If you enjoy working with ecommerce brands but want to sit on the solution side rather than inside a single retailer, this role was built for you. We’re transforming from a performance marketing agency into what we believe the digital agency of tomorrow SHOULD be — a company where AI doesn’t replace people, it empowers them. A place where curiosity meets capability, and experimentation drives growth.

This role isn’t for someone looking for just another job. It’s for someone who wants to be part of a bold reinvention — helping shape conversations, challenge the status quo, and build something enduring.

About the Role

We are looking for a Demand Generation specialist who understands that marketing’s ultimate job is to fuel Sales. You’ll own the execution across paid channels, continuously optimizing for one thing: qualified lead volume.

What You’ll Own

• Creative Strategy & Testing: Assist with designing and iterating on high-converting ad creative. You understand the "hook, story, and offer" needed to drive action.
• Full-Funnel Execution: Daily management and scaling of LinkedIn, Meta, and Mailchimp campaigns.
• Programmatic & Retargeting: Own audience segmentation and retargeting logic across platforms like The Trade Desk and AdCellerant.
• Performance Evaluation: Use GA4 and AI tools to scrutinize campaign health, ensuring we pivot resources toward the highest-outcome strategies.

What We’re Looking For

• Bachelor's Degree
• Experience: 2–4 years of hands-on experience in performance marketing or paid media.
• Creative Intuition: You have a "creative eye" for what works. You can analyze creative performance data and are able to pivot to improve CTR and CVR.
• Lead Gen Expertise: You understand the mechanics of moving a prospect from "click" to "sales-ready lead."
• Technical Proficiency: Deep expertise in LinkedIn Ads, Meta Ads Manager, and GA4.
• Analytical Rigor: You don’t just report data, you evaluate it to guarantee the best possible outcome for the business.