Growth Marketeur (F/H)

About the role

You'll drive acquisition campaigns across SEA, Social Ads, and SEO to generate leads and optimize conversion funnels. You'll also leverage marketing automation, CRM tools, and AI to improve lead qualification and overall campaign performance. This role reports to the marketing director and is based in Nantes with 2 days of remote work per week.

Responsibilities

• Acquisition & performance: Pilot campaigns, define SEO strategies, optimize audiences, and arbitrate budgets based on performance and ROI.
• Optimization of conversion funnel (CRO): Design and improve landing pages, deploy A/B tests, and optimize each stage of the funnel.
• Automation & CRM: Deploy email nurturing scenarios, structure lead scoring, and build dashboards for tracking performance metrics.
• AI Marketing: Exploit AI tools to generate, test, and optimize campaigns, and improve lead qualification.
• Collaboration: Work with internal teams to improve marketing performance and bring a results-oriented vision to digital actions.

Requirements

• Proven experience in performance marketing, SEO, and CRO.
• Proficiency in Google Ads, ideally in a B2B or export context.
• Strong data analysis skills and experience with tools like GA4, Tag Manager, and Looker Studio.
• Familiarity with AI and its application in marketing.
• Ability to work autonomously and test quickly to generate results.
• Experience with Hubspot or similar CRM platforms.
• Knowledge of the photovoltaic industry.

Compensation & benefits

Salary:  40,000 per year

Work environment

• Schedule: 3 days on-site, 2 days remote.
• Team: Collaborative, with a focus on data and AI.
• Office: Nantes, Pays de la Loire, France

About the company

Liane RH is a recruitment agency specializing in key roles within the energy sector. They focus on renewable energies, nuclear power, and energy networks. The company aims to connect businesses with talented professionals who can help decarbonize the economy.

Industry: Energy

What they're looking for

• A marketer who understands what works and why.
• Strong experience in performance marketing, SEO, and CRO.
• Proficiency in Google Ads, data analysis tools, and AI.
• Ability to work autonomously and generate results quickly.