Growth Marketing Associate

About Us

insightsoftware is a global provider of reporting, analytics, and performance management solutions that unlock the potential of business data and transform the way finance and data teams operate. We empower leaders from over 32,000 organizations to make timely and intelligent decisions. Our comprehensive solutions span Financial Planning and Analysis (FP&A), Controllership, and Data and Analytics. We deliver finance teams the insights required to navigate any economic climate and drive greater financial intelligence, while increasing productivity, visibility, accuracy,and compliance. Learn more at insightsoftware. com.

insightsoftware Data + Analytics is a leader in business intelligence and data connectivity solutions. We believe an actionable business strategy begins and ends with accessible data. With solutions across business intelligence, embedded analytics, data integration, and data management, we transform how enterprises operate with data - for application, data, IT, and product teams, as well as independent software vendors (ISVs) and their customers. We bring data and insights anywhere, with an emphasis on seamless integration, customization, and composability.

JOB DESCRIPTION

The Growth Marketing Associate will support demand generation and campaign execution within our Data + Analytics business unit. This role is built for a detail-oriented, curious marketer who thrives in a fast-paced environment and wants to develop hands-on experience across the full marketing mix - from campaign coordination and content support to performance tracking and vendor logistics.

You'll work closely with Growth Marketing Managers and collaborate with product marketing, digital, BDR, and solutions engineering teams to keep integrated programs running smoothly and on schedule.

RESPONSIBILITIES: WHAT WILL YOU DO?

Campaign Execution & Support

• Support the development and execution of multi-channel campaigns across email, content, and webinars- helping bring strategies to life with strong attention to detail
• Assist in building and managing lifecycle marketing programs that drive engagement, product adoption, and pipeline contribution
• Draft campaign copy, including email sequences, landing page content, and promotional assets

Performance Tracking & Reporting

• Pull and organize campaign performance data across MQLs, pipeline contribution, conversion rates, and engagement metrics
• Maintain dashboards and reporting templates that keep the team informed and aligned on progress toward goals
• Surface performance trends and flag opportunities for optimization based on data insights

Project & Program Coordination

• Manage campaign calendars, project timelines, and stakeholder task lists to keep programs on track
• Coordinate with internal teams (design, digital, BDR, solutions engineering) and external vendors to ensure deliverables meet deadlines and quality standards
• Handle day-to-day administrative tasks that keep marketing programs running smoothly, including webinar logistics, lead list management, and tool upkeep

Cross-Functional Collaboration

• Partner with Growth Marketing Managers and product marketing team to stay aligned on messaging, positioning, and campaign priorities
• Support BDR and sales teams with follow-up content, enablement materials, and lead routing coordination
• Participate in campaign planning conversations and contribute ideas grounded in data and audience understanding

VALUES: HOW WILL YOU GET IT DONE?

• Drive & Discipline - Operates with urgency and follow-through in a high-volume, fast-paced environment
• Growth Mindset - Eager to learn, open to feedback, and excited to develop new marketing skills
• Data-Driven Decision Making - Comfortable working with campaign data to surface insights and inform recommendations
• Disciplined Execution - Strong attention to detail with a commitment to accuracy and quality
• Cross-Functional Collaboration - Builds effective working relationships across teams and communicates clearly with stakeholders at all levels
• Customer-Centric Approach - Keeps the end audience in mind when supporting campaign development and content creation

QUALIFICATIONS: ARE YOU A FIT?

Required Qualifications

• Bachelor's degree, preferably in Marketing, Business, or a related field
• One to three years of experience in marketing, demand generation, marketing coordination, or a related role - internship experience considered for strong candidates
• Strong written communication skills with an ability to draft clear, audience-appropriate copy
• Comfort working with data - able to pull reports, organize metrics, and identify trends
• Excellent organizational and project management skills with the ability to juggle multiple priorities simultaneously
• Proficiency with modern marketing and project management tools (e. g. , Salesforce, Wrike, Airtable, ON24, or similar platforms)
• A proactive, solutions-oriented mindset - you look for ways to help before being asked

Preferred Qualifications

• Familiarity with marketing automation platforms, ideally Pardot or a comparable system
• Experience supporting webinars, virtual events, or content s.