Marketing Coordinator

About The Role

We're seeking a highly organized, early-career marketer to support and accelerate our marketing execution across content, campaigns, and operations. This is a hands-on, execution-focused role where you'll work closely with a Senior Product Marketing Manager to bring campaigns to life, keep projects moving, and help scale our marketing efforts. If you enjoy building, organizing, and learning fast, this role offers exposure to all areas of B2B SaaS marketing, including demand generation, content, events, and analytics.

Responsibilities

• Marketing Operations & Project Support: Help manage marketing projects (campaigns, content, launches), track tasks, timelines, and deliverables, ensure projects stay on schedule, and assist in improving workflows.
• Content & Distribution: Publish and manage blog content (WordPress), repurpose content for social media, email, and ads, manage social media calendars, support basic video content creation, and optimize existing content.
• Campaign Execution: Assist in executing campaigns across email, paid social, and webinars, build and QA email sends, and support landing page updates.
• SEO & Research Support: Assist with keyword research, SEO optimization, maintain the SEO content calendar, track content performance, and identify ranking improvement opportunities.
• Channel & Growth Research Support: Research new audience reach methods (newsletters, sponsorships, communities), gather competitor insights, and support new channel testing.
• AI & Workflow Support: Use AI tools for content creation and research, identify repetitive tasks for efficiency improvements, and help implement simple automation workflows.
• Website & CRO Support: Update website content, perform QA checks, assist with A/B tests and conversion optimization tasks, and identify opportunities to improve conversion.
• Events & Launch Support: Support event coordination (logistics, follow-ups) and assist with product launch execution.
• Customer & Market Support: Manage presence on platforms like G2 and Capterra, assist with collecting customer stories, and support competitive research.

Qualifications

• Bachelor's degree in Marketing.
• 0-2 years of experience in marketing, internships, or related work.
• Strong organizational and project management skills.
• Detail-oriented with strong follow-through.
• Comfortable learning new tools and working across multiple tasks.
• Strong written communication skills.
• Interest in B2B SaaS, marketing, and growth.

Nice To Have

• Experience with tools like HubSpot, WordPress, GA4, Canva, or similar.
• Familiarity with AI tools (ChatGPT, Claude, etc.).
• Basic understanding of digital marketing channels (email, SEO, paid, social).

Infragistics is an equal opportunities employer.