Head of Growth Marketing

About

A company is looking for a Head of Growth Marketing to build and manage the demand generation engine for its advertiser and agency-facing business.

Key Responsibilities

• Own the end-to-end demand funnel, measuring success by SQLs, pipeline dollars, and influenced revenue
• Design and execute multi-channel campaigns using AI tools for audience segmentation and performance optimization
• Manage the marketing execution system, including automation workflows, lead scoring, and campaign analytics

Required Qualifications

• Proven track record in demand generation and performance marketing in B2B or B2B2C environments
• Experience in startup or high-growth settings, with a focus on building growth systems
• Hands-on proficiency with marketing automation, CRM tools, and AI-powered content tools
• Ability to manage and allocate a marketing budget with accountability to ROI and efficiency metrics
• Strong experimentation mindset with a focus on data-driven decision-making