Growth Marketing Director DTC Online Training Courses

Growth Marketing Director - Customer Acquisition (D2C Education)

Location: Remote (US, Europe, Dubai / Middle East)
Sector: D2C Education Online MBA-level Programs
Stage: New revenue stream inside an Inc. 5000 company
Reports to: Founder / Executive Leadership

This is a build-and-own role with uncapped upside, not capped commissions or vanity KPIs.

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The Opportunity

We are leading a confidential search for a Growth Hacker-type Marketing Director to launch and scale a premium 12‑week D2C online MBA-level programme priced at $5,000+.

The programme is sold globally in English, with customers in the US, Europe, and the Middle East.

This is a zero-to-one revenue stream, backed by:

• An Inc. 5000 recognised leadership and development company
• Household-name B2B clients
• A high‑profile TED Talks partnership
• Strong brand authority, IP, and warm audiences

You will own customer acquisition end‑to‑end.

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Core Responsibilities

• Design and execute the full‑funnel customer acquisition strategy
• Launch and scale paid acquisition across Meta (Facebook/Instagram), Google (Search and YouTube), and LinkedIn
• Own direct‑response assets including ad creative, hooks, angles, landing pages, VSLs, webinars, and email
• Build and optimise email CRM flows for nurture, launch, cart‑close, and ascension
• Lead rapid experimentation across offers, pricing, guarantees, messaging, and funnel structure
• Optimise CPL, CAC, and LTV with a commercial growth mindset
• Work closely with founders, content, and partnerships teams, including the TED partnership

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You Are a Strong Fit If You Have

• Proven experience launching and scaling a D2C online course or cohort‑based programme
• A premium price point experience of $5,000 or higher
• A 12‑week or MBA‑level programme structure
• Customers or students in the US, Europe, and the Middle East
• Deep hands‑on expertise in performance marketing and funnel optimisation
• Strong experience with email CRM and lifecycle marketing
• A commercial, growth‑hacker mindset with strong analytical skills
• Comfort operating in startup mode within an established, well‑known company
• Fluent English communication (programme delivered globally in English)

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Location & Working Style

• Fully remote
• Candidates must be based in the US, Europe, or Dubai / Middle East
• Time‑zone flexibility required for global launches

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Why This Role Is Different

• You are not supporting marketing – you own revenue
• Rare opportunity to build a premium global D2C education brand
• Clear connection between strategy, execution, and financial upside
• Significant growth potential as the programme scales internationally

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Compensation & Performance Model

Base Salary: USD $150,000 – $200,000 (dependent on experience, location, and prior launches)

Performance Incentives: This role participates directly in the upside created.

• Revenue‑based bonus tied to launch performance and cohort revenue
• Incentives linked to CAC, LTV, and funnel efficiency
• Tiered accelerators at revenue milestones (e.g., $1M, $3M, $5M+ annualised run‑rate)
• Potential profit‑share or long‑term incentive plan as the programme scales

Start Date: ASAP

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Please APPLY ASAP with your resume. For suitable candidates, Jonathan Pearson will be in touch.