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mimi

Growth Marketing & GTM Operations Manager

IS Recruitment

Remote · South Africa Full-time Mid Level R40k – R50k/mo 2d ago

About the role

Why this role matters

We’re not looking for a traditional marketer. We’re looking for someone who wants to build the engine behind a company with purpose — someone who cares about impact, but also loves structure, data, and making things work.

This role is ideal if you:

  • Want to bring more meaning into your work.
  • Already have a strong sense of purpose and want to apply it in a high‑growth environment. You’ll sit at the centre of our go‑to‑market function — making everything sharper, cleaner, and more effective.

What you’ll be doing

This is a hands‑on, high‑impact role spanning growth, operations, and execution:

GTM Data & CRM

  • Own data quality: sourcing, cleaning, enriching, segmenting
  • Manage and improve CRM structure, workflows, and hygiene
  • Ensure we have reliable, usable GTM data

Outbound & Growth

  • Write and optimise outbound email sequences
  • Work closely with BD to test messaging and improve conversion
  • Turn insights into repeatable campaigns

Reporting & Insight

  • Build clear, actionable reporting on pipeline, campaigns, and performance
  • Help leadership understand what’s working — and what isn’t
  • Improve attribution and funnel visibility

Community, PR & Events (supporting)

  • Support community‑building and engagement initiatives with existing customers
  • Coordinate PR and event activity (planning, execution, follow‑up)
  • Ensure everything ties back into pipeline and impact

What we’re looking for

  • +-4 years in growth marketing, marketing ops, demand gen, or a hybrid role
  • Strong hands‑on CRM experience (Hub Spot/Salesforce or similar)
  • Experience building and running outbound email campaigns
  • Analytical and structured — you bring order to messy GTM data
  • Comfortable switching between strategy and execution
  • Strong writer and communicator

Nice to have

  • Background in fintech, B2 B Saa S, payments, or regulated industries
  • Experience with marketing automation, enrichment, and sequencing tools
  • Exposure to PR, events, or community‑led growth
  • Understanding of attribution, lifecycle stages, and funnel metrics

What success looks like

  • Clean, reliable CRM and GTM data
  • Outbound campaigns that improve over time through testing
  • Clear reporting that drives better decisions
  • A more efficient, aligned, and scalable go‑to‑market engine

Why join

  • You’ll own critical infrastructure, not just campaigns
  • You’ll work directly with founders and shape how we grow
  • You’ll see the direct impact of your work on revenue and direction
  • You’ll operate across disciplines — not stuck in a silo
  • You’ll have the opportunity to build a career that aligns with purpose and impact .

Skills

HubSpotSalesforce

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