Growth Marketing Lead (Germany)

About Mindspace

Founded in 2014, Mindspace is a leading provider of flexible workspaces with an expanding footprint across Europe, Israel, and the US. Our design-led office spaces and on-demand offerings such as meeting rooms, event spaces, and daily offices provide the ideal solution for enterprise companies, startups, small businesses, and entrepreneurs adapting to today’s fast‑evolving hybrid work environment. Mindspace is considered a lifestyle brand that has been bringing hospitality into the world of work, always putting service and experience first. A profitable operator, Mindspace has over 15,000 members in more than 40 prime locations spread across cities such as San Francisco, New York, Miami, London, Berlin, Frankfurt, Amsterdam, Tel Aviv, Warsaw, Bucharest, and more.

Why you’ll love working at Mindspace

Mindspace is a place where people come to take ownership, and make an impact. With a strong sense of community, design-led workspaces, and a fast‑growing international footprint, we create an environment where great ideas turn into real results. You’ll work alongside passionate, high‑performing teams who care deeply about what they do, in a company that combines global scale with a deep understanding of local markets. As we continue to grow, so will you – with real ownership, the opportunity to shape your market, and take on new challenges along the way.

Who is the ideal Mindspacer?

• You turn ideas into action. You’re hands‑on, proactive, and comfortable balancing strategy and execution, with a strong focus on driving real results.
• You thrive in a dynamic, fast‑paced environment, know how to “read the room,” and build strong relationships across teams and stakeholders.
• You combine creativity with a commercial mindset, always looking for ways to improve performance and unlock growth.
• You’re excited about Mindspace – our brand, our community, and the experience we create – and want to play an active role in shaping our growth locally.

About the position

We’re looking for a hands‑on Marketing Lead to own Mindspace’s marketing strategy and execution across all German locations (Berlin, Hamburg, Munich, Frankfurt, and Düsseldorf). You’ll lead a marketing team, build a 360° plan, run it end‑to‑end, monitor results, and continually optimize to hit company KPIs.

What you’ll do

• Own growth across Germany: Build, execute, measure, and continuously optimize a performance‑driven marketing strategy across digital and offline channels.
• Drive acquisition & pipeline: Generate qualified demand across locations, products, and services; own funnel performance and partner closely with Sales on targets and conversion.
• Run campaigns hands‑on: Directly manage and optimize key channels (paid, lifecycle/CRM, partnerships, activations), with a strong focus on CAC, conversion, and ROI.
• Lead go‑to‑market for new sites: Market analysis, positioning, launch planning, and execution with clear growth targets.
• Experiment & optimize: Continuously test new channels, messaging, and tactics to unlock scalable growth opportunities.
• Manage vendors & partners: Brief and oversee agencies and freelancers where needed, while staying close to execution.
• Activate the ecosystem: Drive high‑impact events, partnerships, and local activations that feed into the growth funnel.
• Create high‑performing assets: Support sales and campaigns with localized, conversion‑driven collateral.
• Collaborate cross‑functionally: Work closely with Germany leadership and HQ to align on goals, messaging, and performance tracking.