Growth Marketing Manager, ABM & Field

Growth Marketing Manager, ABM & Field

Cvent is a leading meetings, events, and hospitality technology provider with more than 5,500+ employees and ~30,000 customers worldwide, including 60% of the Fortune 500. Founded in 1999, Cvent delivers a comprehensive event marketing and management platform for marketers and event professionals and offers software solutions to hotels, special event venues and destinations to help them grow their group/MICE and corporate travel business. Our technology brings millions of people together at events around the world. In short, we're transforming the meetings and events industry through innovative technology that powers the human connection.

Cvent's strength lies in its people, fostering a culture where everyone is encouraged to think like entrepreneurs, taking risks and making decisions confidently. We value diverse perspectives and celebrate differences, working together with colleagues and clients to build strong connections.

Are you ready to shape the future of work at the intersection of human expertise and AI innovation? At Cvent, we're committed to continuous learning and adaptationAI isn't just a tool for us, it's part of our DNA. We're looking for candidates who are eager to evolve alongside technology. If you love to experiment boldly, share your discoveries, and help define best practices for AI-augmented work, you'll thrive here. Our team values professionals who thoughtfully integrate AI into their daily work, delivering exceptional results while relying on the human judgment and creativity that drive real innovation.

Goldcast, which is now a part of Cvent, is seeking a strategic, hands-on Growth Marketing Manager, ABM & Field to own the strategy, execution, and pipeline impact of our enterprise account-based marketing programs. This role focuses on designing and running multi-touch ABM programs that engage high-value accounts across digital, sales, and experience-led channels.

This is not an event logistics role. Field events and executive experiences are one component of a broader ABM strategy, used selectively to deepen relationships and accelerate deals. You will partner closely with Sales to identify and prioritize target accounts, develop account-specific engagement strategies, and drive measurable pipeline progression by translating intent, engagement, and pipeline signals into coordinated marketing and sales plays.

In this role, you will: • Own and execute Goldcast's ABM strategy, aligning programs to ICP, revenue goals, and target account segmentation. • Translate intent signals from 6sense, Clay, and Common Room into account plans, conversion plays, and re-engagement campaigns. • Lead multi-channel ABM programs across digital ads, sales activation, gifting, content, and curated experiences. • Build repeatable playbooks and account-specific journeys that move stakeholders from awareness to opportunity creation. • Define field event and executive experience strategyfrom target account selection and pre-event outreach to post-event follow-up and pipeline conversionwith execution support from the broader team. • Partner with Sales on account plans, outreach sequencing, and coordinated engagement across ABM and field programs. • Own reporting on account engagement, pipeline creation, and program performancesharing findings and recommendations with leadership.

Here's what you need: • Bachelor's degree. • 6+ years of B2B demand generation, ABM, or field marketing experience. • SaaS experience strongly preferred. • Experience supporting enterprise or mid-market sales motions. • Proven ability to manage named account lists and account-based programs. • Demonstrated track record of partnering with Sales to drive pipeline. • Strong analytical mindset with experience maintaining dashboards, reports, and performance reviews. • Comfort being directly accountable to pipeline and revenue-related outcomes. • Strong understanding of experience-led marketing and executive engagement. • Ability to analyze data, identify trends, and translate insights into clear actions. • Comfort working cross-functionally with Sales, Marketing Operations, and Product Marketing. • Highly organized and detail-oriented, with the ability to manage multiple initiatives in parallel. • Familiarity with tools such as Salesforce, HubSpot, 6sense, and webinar/event software. • Entrepreneurial mindset with a bias toward execution, ownership, and continuous optimization.

Physical demands

We are not able to offer sponsorship for this position.