Growth Marketing Manager
AVEMO
About the role
About Us
The AVEMO Group is a merger of the car dealership groups Best, Gelder & Sorg, Göthling & Kaufmann, and the Marnet Group. The company represents one of the largest dealership groups in the German dealer network for the brands Volkswagen, Volkswagen Commercial Vehicles, Škoda, Seat, Cupra, Audi, and Etrusco. Approximately 2,500 employees provide over 500,000 service hours annually, market around 40,000 vehicles, and support over 500 major customers. With 38 locations in Taunus, the Rhine-Main region, and Upper and Lower Franconia, we are the local mobility partner.
Job Title
Growth Marketing Manager (m/f/d)
Location
Haßfurt, Mühlheim am Main
Responsibilities
- High-Level Campaign Management: Independently manage a significant monthly ad spend budget – with agency support. You decide where we invest to achieve maximum ROI.
- Google Ads & Vehicle Ads: Be the mastermind behind our search and display campaigns. Specifically with Google Vehicle Ads, ensure our vehicle inventory is displayed automatically and precisely.
- Social Lead Gen: Scale our campaigns on Meta (Facebook/Instagram), TikTok, and LinkedIn. You know exactly which channel works for leasing offers, service appointments, or B2B fleet customers.
- Recruiting Funnel Building: A click is not a lead. Build interactive qualification journeys with Typeform to pre-filter potential applicants.
- Local Dominance: Maintain our Google Business Profiles and other company profiles to be number 1 in local search at our locations.
- Tracking & Analytics: Keep an overview of CPL, conversion rates, and attribution models, and optimize daily based on hard data – and build and expand performance reports.
Requirements
- Experience: You are an experienced Growth Marketer with proven success in managing high budgets (5- to 6-figure sums do not intimidate you, but motivate you).
- Tech Stack: You are extremely proficient in Google Ads Editor, Meta Ads Manager, and Google Analytics / Google Looker Studio.
- Work Style: You prefer to work independently, structured, and operationally ("Hands-on").
Benefits
- Influence: Flat hierarchies and direct communication. Your optimizations directly impact the group's revenue.
- Equipment: Modern equipment and budget for tools that make your work easier.
- Flexibility: A hybrid work model with home office components and in-office time in Mühlheim am Main or Haßfurt.
- Training: Online marketing changes rapidly – we support you with seminars and certifications.
Salary
EUR 45,000 - 65,000 per year
Contact
AVEMO S.r.L. & Co. KG Mühlheim am Main / Haßfurth Andreas Franck / David Hofmann
Requirements
- Du bist ein erfahrener Growth Marketer und hast nachweisbare Erfolge im Umgang mit hohen Budgets (5- bis 6-stellige Summen schrecken dich nicht ab, sondern motivieren dich).
- Du bist extrem fit im Google Ads Editor, Meta Ads Manager und Google Analytics / Google Looker Studio.
- Du arbeitest am liebsten eigenständig, strukturiert und operativ ("Hands-on").
Responsibilities
- High-Level Kampagnensteuerung: Du verwaltest ein signifikantes monatliches Ad-Spend-Budget eigenverantwortlich – mit Support einer Agentur.
- Du entscheidest, wo wir investieren, um den maximalen ROI zu erzielen.
- Google Ads & Vehicle Ads: Du bist der Mastermind hinter unseren Such- und Displaykampagnen.
- Speziell mit Google Vehicle Ads sorgst du dafür, dass unser Fahrzeugbestand automatisiert und zielgenau ausgespielt wird.
- Social Lead Gen: Du skalierst unsere Kampagnen auf Meta (Facebook/Instagram), TikTok und LinkedIn.
- Du weißt genau, welcher Kanal für Leasing-Angebote, Service-Termine oder B2B-Flottenkunden funktioniert.
- Recruiting Funnel Building: Klick ist nicht gleich Lead.
- Du baust interaktive Qualifizierungsstrecken mit Typeform, um potenzielle Bewerber vorzufiltern.
- Local Dominance: Du pflegst unsere Google Business Profiles und weitere Unternehmensprofile, damit wir an unseren Standorten die Nummer 1 in der lokalen Suche sind.
- Tracking & Analytics: Du behältst den Überblick über CPL, Conversion-Rates und Attributionsmodelle und optimierst täglich auf Basis harter Zahlen – und baust Performance Berichte auf und aus.
Benefits
Skills
Don't send a generic resume
Paste this job description into Mimi and get a resume tailored to exactly what the hiring team is looking for.
Get started free