Growth Marketing Manager

Employee Benefits is the core of our business and at our heart we are a people-focused organization. Every day, we help over 100,000 employers give their employees peace of mind by providing health, pharmacy, long and short-term disability, vision, dental and other insurance solutions. What makes us unique is that we can surround our clients with more services and more technology-based tools and a team of advisors that simply cares more than anyone else.

If you want a career giving people the reassurance that they can have access to the health care they need for themselves and their loved ones, join One Digital.

Position Overview

We are seeking a dynamic and results-oriented Growth Marketing Manager to join our team. In this pivotal role, you will be responsible for developing and executing data-driven marketing strategies to drive customer acquisition, engagement, and retention across multiple verticals and channels. You will optimize the marketing funnel, leverage cutting-edge digital tools, and collaborate cross-functionally to accelerate business growth. The ideal candidate combines strategic vision with hands-on execution, excels in analytics, and thrives in a fast-paced, data-driven environment.

Key Responsibilities

• Develop and implement innovative growth marketing strategies and campaigns to drive business objectives.
• Identify and evaluate new marketing channels, technologies, and opportunities for expansion.
• Collaborate closely with product, sales, and analytics teams to align marketing initiatives with business goals.
• Plan, execute, and optimize multi-channel campaigns, including email, paid media, SEO/SEM, social media, and content marketing.
• Continuously optimize campaigns through A/B testing, performance analysis, and data-driven insights.
• Manage marketing automation workflows and nurture programs to enhance customer engagement.
• Monitor and report on key performance metrics such as conversion rates, customer acquisition cost (CAC), lifetime value (LTV), and ROI.
• Improve the customer journey from initial awareness through engagement, conversion, and retention.
• Present campaign results, insights, and recommendations to internal stakeholders and leadership.
• Coordinate with external vendors and partners to ensure seamless campaign execution and performance.
• Stay current with industry trends, best practices, and emerging technologies in digital marketing.

Desired Skills & Qualifications

• Exceptional business writing and communication skills.
• Strategic thinker with strong organizational and project management abilities.
• Demonstrated curiosity, learning mindset, and a passion for innovation in digital marketing.
• Ability to work independently and collaboratively within cross-functional teams.
• Strong relationship-building skills and a proactive, initiative-driven approach.
• Comfort with technology and digital marketing tools, including: Adobe Creative Suite, Canva, Constant Contact, Salesforce, Hub Spot, Microsoft Office, Teams, Sharepoint, Asana.
• Experience managing vendor relationships and internal/client communications.
• Proven ability to analyze data, measure campaign performance, and optimize results.

Key Performance Indicators (KPIs)

• Customer Acquisition Cost (CAC)
• Marketing Qualified Leads (MQLs) generated
• Conversion rates across the funnel
• Campaign ROI and effectiveness
• Website traffic and engagement metrics
• Email open and click-through rates
• Funnel speed and customer retention rates

Education & Experience Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 4+ years of experience in digital or growth marketing, preferably in B2B or SaaS environments.
• Proficiency with marketing automation platforms (Hub Spot, Marketo), CRM systems (Salesforce), and analytics tools (Google Analytics, Tableau).
• Hands-on experience with paid media, SEO/SEM, email marketing, and content strategy.
• Strong analytical, project management, and communication skills.
• Ability to thrive in a fast-paced, data-driven, and collaborative environment.

Join a forward-thinking team where…