Growth Marketing Manager at India's Leading Edtech Platform

🚀 Role Summary

• Own and drive end-to-end business performance for a flagship Online PGP (Business Program), including revenue, enrollments, CAC, ARPU, and overall P&L.
• Collaborate cross-functionally with Performance Marketing, CRM, Brand, Content, Design, Social, Research, Events, and Sales teams to optimize the entire conversion funnel.
• Plan, launch, scale, and deliver revenue outcomes across cohorts, with a high-ownership, execution-first approach.
• Influence business growth directly by owning a P&L and maximizing program performance.

📈 Primary Responsibilities

Business Ownership & Planning

• Own end-to-end program performance, including revenue, enrollments, CAC, ARPU, and overall P&L.
• Build cohort-level business plans, including budgets, lead targets, funnel goals, and conversion projections.
• Present plans to leadership and translate them into actionable execution roadmaps.

Cross-Functional Execution

• Drive alignment across Performance Marketing, CRM, Brand, Content, Design, Social, Research, Events, and Sales teams.
• Plan and execute demand generation initiatives such as webinars, masterclasses, and conversion-focused campaigns.
• Ensure consistent visibility and demand generation across both paid and organic channels.

Funnel Ownership & Optimization

• Track and optimize performance across the entire funnel from lead generation to final conversion.
• Analyze campaign effectiveness across messaging, creatives, targeting, and user journeys.
• Drive data-backed decisions to scale, pivot, or optimize initiatives.
• Build strong feedback loops with Sales to improve lead quality and conversion rates.

Communication & Stakeholder Management

• Own user journey, communication, and messaging to maximize conversion performance.
• Collaborate with Research teams to integrate market insights into strategy.
• Act as the single point of accountability for program outcomes, proactively identifying risks and solving for them.
• Provide regular performance updates and insights to leadership.

🎓 Skills & Qualifications

Education

• Bachelor's degree in Business, Marketing, or a related field. An MBA would be an added advantage.

Experience

• 4-6 years of experience in Growth Marketing, Program Management, or GTM roles, preferably within EdTech or consumer internet.
• Proven experience in launching or scaling products or programs, with a strong track record of driving business outcomes.

Required Skills

• Strong ownership of business metrics, including revenue, CAC, LTV, and funnel performance.
• Demonstrated ability to drive cross-functional execution without formal authority.
• Strong analytical thinking and structured problem-solving skills.
• High execution intensity with a bias for action.
• Excellent stakeholder management and communication skills.

Preferred Skills

• Experience with marketing automation tools and CRM platforms.
• Familiarity with the EdTech industry and its trends.
• Proficiency in data analysis and visualization tools.

📊 Campaign Portfolio & Results Requirements

• Portfolio Essentials:
  • Case studies demonstrating successful program launches or scaling efforts.
  • Examples of data-driven decision-making and funnel optimization strategies.
  • Metrics-focused presentations showcasing ROI and business impact.
• Campaign Documentation:
  • Detailed campaign planning documents, including target audience, messaging, channels, and tactics.
  • Post-campaign analysis and optimization reports.
  • Stakeholder communication plans and feedback loops.

💵 Compensation & Benefits

Salary Range: ₹15 LPA (Lakh Per Annum)

Benefits:

• High-impact, ownership-driven role with direct influence on revenue outcomes.
• Work closely with experienced leadership from top global organizations.
• Fast-paced, meritocratic culture with strong learning and growth opportunities.
• Premium on-site work environment with strong employee benefits.

Working Hours: 40 hours per week, with flexibility for marketing campaign demands.

🎯 Team & Company Context

🏢 Company Culture

• Industry: EdTech, focusing on upskilling working professionals and building next-generation talent pipelines.
• Company Size: Fast-growing, venture-backed technology-led education company.
• Founded: Not specified in the provided data.
• Team Structure:
  • Individual Contributor role, reporting to the Leadership Team (Growth/Marketing).
  • Close collaboration with cross-functional teams, including Performance Marketing, CRM, Brand, Content, Design, Social, Research, Events, and Sales.
• Methodology:
  • Data-driven approach to business planning and execution.
  • Cross-functional collaboration and stakeholder management.
  • High-ownership, execution-first mindset.
• Company Website: WinnerBrands

📈 Career & Growth Analysis

• Marketing Career Level: Managerial role with significant business impact and P&L ownership.
• Reporting Structure: Reports directly to the Leadership Team (Growth/Marketing).
• Marketing Impact: Direct influence on business growth through program performance optimization and revenue generation.
• Growth Opportunities:
  • Potential to advance to senior leadership roles within the Growth or Marketing function.
  • Opportunities to expand impact by taking on additional programs or categories.
  • Learning and development opportunities through collaboration with experienced leadership and cross-functional teams.

🌐 Work Environment

• Office Type: On-site, with a premium work environment and strong employee benefits.
• Office Location(s): Bangalore (Electronic City), with potential for remote work in the future.
• Workspace Context:
  • Collaborative environment with close interaction among marketing and cross-functional teams.
  • Access to marketing tools and technology for campaign planning, execution, and optimization.
  • Flexible work schedule to accommodate marketing campaign demands and creative flow.
• Work Schedule: 40 hours per week, with flexibility for marketing campaign demands and creative flow.

📄 Application & Interview Process

• Interview Process:
  • Qualifying Round: Assessment of core competencies and cultural fit.
  • Assignment: Business case study or marketing challenge to demonstrate problem-solving skills and strategic thinking.
  • Assignment Discussion: Deep dive into the assignment, focusing on data-driven decision-making and execution planning.
  • Final Interview: Final evaluation of skills, experience, and cultural fit, with a focus on long-term potential and growth opportunities.
• Portfolio Review Tips:
  • Highlight successful program launches or scaling efforts, with a focus on data-driven decision-making and business impact.
  • Showcase strong analytical thinking and structured problem-solving skills through campaign planning and optimization examples.
  • Demonstrate excellent stakeholder management and communication skills through case studies and presentations.
• Challenge Preparation:
  • Familiarize yourself with the EdTech industry and the company's business model.
  • Prepare for data-driven discussions and case studies, focusing on revenue, CAC, LTV, and funnel performance.
  • Practice presenting complex marketing concepts and strategies in a clear and concise manner.

🛠 Tools & Technology Stack

Primary Tools

• Marketing automation tools (e.g., HubSpot, Marketo, or Pardot) for campaign planning, execution, and optimization.
• CRM platforms (e.g., Salesforce, HubSpot CRM, or Zoho CRM) for lead management and sales alignment.
• Data analysis and visualization tools (e.g., Google Analytics, Tableau, or Power BI) for performance tracking and reporting.

Analytics & Attribution

• Web analytics tools (e.g., Google Analytics) for cross-channel tracking and performance measurement.
• Attribution tools (e.g., AppsFlyer or Adjust) for customer journey mapping and conversion analysis.
• Reporting tools (e.g., Tableau or Power BI) for dashboard creation and stakeholder communication.

Campaign Management & Automation

• Campaign management tools (e.g., Hootsuite, Buffer, or Sprout Social) for audience targeting and campaign optimization.
• Automation tools (e.g., Marketo, Pardot, or HubSpot) for lead nurturing and customer lifecycle management.
• CRM tools (e.g., Salesforce, HubSpot CRM, or Zoho CRM) for sales alignment and customer data management.

👥 Team Culture & Values

Marketing Values

• Data-Driven Decision Making: Emphasize data and analytics to inform strategy and optimize performance.
• Cross-Functional Collaboration: Work closely with various teams to maximize business impact and achieve common goals.
• High Ownership: Take full responsibility for program performance and drive results with an execution-first mindset.
• Continuous Learning: Stay updated with industry trends and best practices to improve marketing strategies and tactics.

Collaboration Style

• Cross-Functional Integration: Work closely with Performance Marketing, CRM, Brand, Content, Design, Social, Research, Events, and Sales teams to optimize the entire conversion funnel.
• Campaign Review Culture: Regularly review and discuss campaign performance, with a focus on data-driven decision-making and continuous improvement.
• Knowledge Sharing: Encourage open communication and collaboration among marketing and cross-functional teams to foster learning and growth.

⚡ Challenges & Growth Opportunities

Challenges

• High Accountability: Own end-to-end program performance, including revenue, enrollments, CAC, ARPU, and overall P&L.
• Cross-Functional Execution: Drive alignment and collaboration among multiple teams to optimize the entire conversion funnel.
• Data-Driven Decision Making: Leverage data and analytics to inform strategy and optimize performance continuously.
• Industry Trends: Stay updated with the fast-evolving EdTech landscape and adapt marketing strategies accordingly.

Learning & Development Opportunities

• Marketing Skill Advancement: Develop advanced marketing skills through hands-on experience, industry conferences, and certifications.
• Industry Conference Participation: Attend relevant EdTech conferences and events to stay updated with industry trends and best practices.
• Marketing Mentorship: Seek guidance from experienced marketing leaders within the company to accelerate learning and growth.

💡 Interview Preparation

Strategy Questions

• Marketing Strategy: Prepare for questions about marketing strategy and methodology, with a focus on data-driven decision-making and business impact.
• Collaboration & Stakeholder Management: Practice responses to questions about marketing collaboration and stakeholder management, highlighting your ability to drive cross-functional execution without formal authority.
• Problem-Solving: Prepare for problem-solving questions, focusing on campaign examples and growth strategy demonstration.

Company & Culture Questions

• Company Marketing Culture: Research the company's marketing culture and be prepared to discuss how your skills and experience align with their values and priorities.
• Marketing Team Dynamics: Familiarize yourself with the marketing team's structure and dynamics, and prepare for questions about your ability to collaborate effectively with cross-functional teams.
• Marketing Impact Measurement: Prepare for questions about marketing impact measurement, focusing on case studies and metrics-focused presentations.

Portfolio Presentation Strategy

• Campaign Case Study Structure: Organize your portfolio case studies with a clear structure, focusing on strategy, execution, results, and ROI.
• Metrics Presentation Techniques: Practice presenting metrics and data-driven insights in a clear and concise manner, with a focus on business impact and storytelling.
• Interactive Demonstration: Prepare for interactive demonstrations and presentations, showcasing your ability to articulate marketing strategy and explain complex marketing concepts effectively.

📌 Application Steps

To apply for this Growth Marketing Manager position at WinnerBrands:

• Submit your application through the application link provided in the job listing.
• Customize your marketing portfolio with relevant case studies and examples, focusing on data-driven decision-making, business impact, and cross-functional collaboration.
• Optimize your resume for marketing roles, highlighting relevant skills, experiences, and achievements, with a focus on marketing keywords.
• Prepare for the interview process by practicing presentation skills, portfolio walkthroughs, and company research, with a focus on marketing culture and growth strategy understanding.
• Research the company's marketing culture, values, and priorities to ensure a strong cultural fit and alignment with your personal and professional goals.

Good luck with your application!