Growth & Marketing Manager

About Us

We’ve built:

• A strong, recognizable brand with a clear identity
• A premium training environment people genuinely care about
• High member engagement and loyalty
• An established content presence and aesthetic
• A product that already converts, without a sophisticated marketing engine

Now we’re looking for the person who can turn all of that into a scalable, measurable growth system.

What This Role Is

You own the systems that turn attention into members, and members into long-term clients.

You will:

• Work directly with ownership and leadership
• Have visibility into the full business (sales, operations, training)
• Own outcomes like lead volume, CPL, CAC, and funnel conversion
• Build systems that directly impact revenue

This role is designed for someone who wants to take ownership early, move quickly, and grow into a high-impact position.

You will be responsible for building and optimizing the full growth engine at Iron Culture.

That includes:

• Paid and organic acquisition
• Funnel conversion
• Campaigns and offers
• Marketing analytics and reporting
• Directing content to support revenue
• Continuous testing and iteration

What Success Looks Like (First 90 Days)

• Consistent lead flow across locations
• Clear visibility into funnel performance
• At least 1–2 measurable improvements in conversion
• Campaigns running with structured testing
• A reporting system leadership uses weekly

Who This Is For

• Someone who wants to own outcomes
• Someone who is comfortable working across marketing, sales, and operations
• Someone who moves quickly, tests ideas, and learns from data
• Someone who wants to grow into a high-impact role