Growth Marketing Manager

Join the Legal Tech Revolution at Litera

Are you ready to shape the future of how law is practiced? At Litera, we're on a mission to Raise The Bar for the legal profession by delivering transformational and globally‑trusted solutions to law firms and corporate legal teams worldwide. We've been a leader in legal tech innovation for 30 years and are leading the legal AI revolution to this day with most of the world's largest law firms as our clients. If you're passionate about building AI‑forward solutions that scale globally and want your work to impact millions of legal professionals worldwide, this is your opportunity to be part of an extraordinary team that's elevating the craft of law.

Hybrid Working Model

• Position is based in any of our offices in the US and Canada
• Candidates should reside within reasonable commuting distance (on‑site presence required at least three days per week)
• Hybrid approach supports collaboration, innovation, productivity, and work‑life balance

Available Office Locations: Austin | Boston | Chicago | Denver | New Jersey | New York City | Philadelphia | Raleigh | Toronto

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Overview

This individual will report to the Sr. Director, Growth Marketing, and will be a crucial member of Litera's growth marketing team and help integrate the company's value propositions into the buyer's journey. You will have strategic, programmatic, and tactical/operational responsibilities related to demand creation program objectives. This role will be responsible for developing the strategy and executing marketing campaigns that generate MQLs, SQLs, and marketing‑influenced pipeline to scale customer revenue growth efforts to support global sales targets.

• Work closely with Revenue, Go‑to‑Market, Product Marketing, Field Marketing, Marketing Operations, and Digital Demand centers
• Expand Litera's brand awareness, educate and capture buyers' interest, and build a marketing‑influenced pipeline to exceed revenue targets
• Navigate a matrix‑driven organization and execute marketing programs and ABM
• Preferably understand legal practice, LegalTech, FinTech, Enterprise Software, or SaaS to share personal experience and solve real‑world problems lawyers face daily
• Minimal travel expected (2‑3 events or meetings per year)

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Key Responsibilities

• Partner with the product marketing and content teams to design and execute demand generation programs to create compelling demand‑gen content and offerings mapped to buyer personas, pain points, and buying cycles
• Work closely with Sales Leaders to develop and support whitespace and product‑focused ABM program plans to help Litera drive incremental pipeline and bookings
• Forecast, analyze, and evaluate the effectiveness of all demand generation and awareness activities; report on program activities, including cost per lead, cost per response, trends, conversion to opportunity rates, contribution to sales pipeline, ROI, etc.
• For all programs, work with content marketing to initiate landing page creation, email copy, and automated workflows to support the execution of digital programs
• Manage and execute global virtual events, webinars, multi‑touch emails, 3rd‑party sponsorships, etc.
• Work closely with Business Development Representative (BDR) team and Customer Success Managers (CSM) to improve MEL, MQL, and SQL conversion rates and lead handling processes

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Qualifications

• 5+ years of professional Marketing experience, preferably in the Tech/Software and/or Legal Tech space
• Proficient experience with marketing and sales tools (Marketo, HubSpot, Salesforce, 6Sense)
• Deep understanding of marketing analytics and how to make metric‑driven decisions

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Why Join Litera?

• Company Culture: Emphasize helping each other grow, doing the right thing always, and being part of a journey to amplify impact, creating an exciting and fulfilling work environment
• Commitment to Employees: Focus on tools that matter to difference‑makers in the legal world and amplify their impact
• Global, Dynamic, and Diverse Team: A global company with ambitious goals and unlimited opportunities, offering a dynamic and diverse work environment where employees can grow, listen, empathize, and problem‑solve together
• Comprehensive Benefits Package: Health insurance, retirement savings plans, generous paid time off, and supportive work‑life balance; we invest in your well‑being and future, ensuring a rewarding career journey
• Career Growth and Development: Provide career paths and opportunities for professional development, allowing employees to progress through various technical and leadership roles

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Pay Transparency Notice for Applicants

• Annual salary range (US): $65,000 to $80,000 (actual compensation determined by education, work experience, certifications, and other relevant qualifications)
• Benefits: Health, dental, and vision insurance; 401(k) with company contribution; incentive and recognition programs (subject to eligibility requirements)

Salary Range (Ontario Applicants)

• Base salary range: $89,000 to $110,000 CAD
• Additional eligibility for a discretionary annual bonus and benefits (final offer depends on experience, qualifications, and internal equity)

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Additional Information

• Litera may use artificial intelligence and automated tools as part of the recruitment and hiring process to support activities such as resume review, candidate matching, and workflow efficiency. These tools are designed to assist, not replace, human decision‑making. All hiring decisions are ultimately made by qualified Litera professionals.

• Litera is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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