Growth Marketing Manager

About Tugboat Institute®

Tugboat Institute is an organization that supports and celebrates leaders of Evergreen® companies—private, purpose-driven businesses built for long-term success. Its growing community of 300+ CEOs and Presidents connects through intimate events, virtual forums, and exclusive content to share insights and inspiration on business, family, and life.

Role Summary

Tugboat Institute is seeking a Growth Marketing Manager to join our Sun Valley, Idaho office. Reporting to the VP, Marketing, this role is central to executing digital-first marketing initiatives that reflect our brand, engage members, and expand awareness of the Evergreen movement. The ideal candidate will bring creativity, digital expertise, and operational excellence to ensure communications and programs consistently deliver meaningful impact.

Key Responsibilities

• Partner with the VP, Marketing to understand goals, audiences, and priorities; contribute thoughtful, data-informed ideas to strengthen programs and products
• Monitor and analyze digital marketing performance across channels; provide insights and recommendations to optimize engagement and outcomes
• Design and execute email, social media, and website updates with accuracy, timeliness, and creativity
• Support planning and communication for major Tugboat Institute events including promotional campaigns, event materials, and follow-up engagement
• Assist with recognition programs (Certified Evergreen®, Best Evergreen Companies®, Evergreen Company of the Year®) and university outreach
• Develop compelling stories and marketing assets that highlight members, programs, and the Evergreen movement, contribute to storytelling efforts across channels

Qualifications

• Bachelor’s Degree in Marketing, Communications, Business, Journalism, or related field (preferred); 2–5 years of professional marketing experience, with proven success in digital marketing and campaign execution
• Proficiency with marketing and business tools, including Mailchimp, WordPress, Canva, Google Analytics, Excel, PowerPoint, and CRM systems; adept at managing social media platforms
• Strong skills in digital analytics; able to track results, interpret insights, and make data-driven recommendations
• Design capabilities (e.g., Canva or equivalent) to create campaigns that follow brand standards
• Strong writing, editing, and communication skills, able to produce clear, engaging, brand-aligned communications
• Highly organized, detail-oriented, and comfortable in a deadline-driven environment
• Collaborative team player who is proactive, and adaptable, curious, and eager to learn

Other Important Characteristics

• Trustworthy, honest, hardworking, and authentic
• Collaborative work style, with strong interpersonal skills
• Naturally curious with a desire to learn about a range of business and leadership topics
• Committed to active learning and continuous improvement