Growth Marketing Manager

About Verso Ministries

Verso Ministries facilitates encounters with Jesus through pilgrimage. We partner with Catholic parishes, schools, and dioceses to lead pilgrimages worldwide, creating opportunities for deeper faith and transformation.

Growth Marketing Manager

Verso Ministries, a Catholic pilgrimage company, is seeking a Growth Marketing Manager to drive pilgrim acquisition and trip bookings through high-quality, consistent marketing execution. This is a hands-on role for a marketer who can translate strategy into action across campaigns, website, CRM, and vendor coordination.

This role is ideal for someone who is both analytically minded and mission-driven, and who is motivated by helping others encounter Christ through pilgrimage.

The Growth Marketing Manager:

• Owns day-to-day execution across campaigns, website, CRM, and vendors
• Translates strategy into clear weekly priorities and deliverables
• Drives campaigns from planning through launch and follow-through
• Coordinates across content, sales, operations, and external partners
• Tracks performance and identifies opportunities to improve results

Key Responsibilities

Campaign Execution & Launch

• Execute campaigns across email, landing pages, paid media, social, and collateral
• Build briefs, timelines, and launch plans
• Ensure alignment with trip priorities, goals, and timing

Website & Conversion

• Manage landing pages, forms, and CTAs
• Improve conversion paths and user experience
• Maintain clarity and consistency across key pages

Lifecycle Marketing & CRM

• Build and manage email workflows, segmentation, and automation
• Ensure proper lead routing, attribution, and data quality
• Monitor funnel performance from inquiry to booking

Agency & Vendor Coordination

• Manage paid media and marketing vendors
• Align messaging across ads, landing pages, and follow-up
• Keep deliverables on track and escalate issues as needed

Project Management & Coordination

• Maintain campaign calendar and weekly marketing roadmap
• Track progress, blockers, and performance
• Partner cross-functionally to move campaigns to launch

Reporting & Performance

• Track key metrics (conversion, CPL, CAC, ROAS, email performance)
• Support weekly/monthly reporting
• Identify opportunities to improve performance and processes

Examples of Work

• Launch a pilgrimage campaign across email, landing pages, and paid media
• Optimize landing pages to increase conversion rates
• QA campaign assets and workflows before launch
• Monitor CRM workflows and lead follow-up
• Coordinate with agencies to improve campaign performance

You Are Likely a Strong Fit If You:

• Have 5–8 years of experience in growth, demand gen, lifecycle, or digital marketing
• Are excited about the mission of the Catholic Church
• Have hands-on experience with campaigns, landing pages, and CRM systems
• Are highly organized with strong project management skills
• Understand core marketing metrics and performance drivers
• Communicate clearly and have strong copyediting instincts
• Thrive in a fast-paced, mission-driven environment

Bonus Points:

• HubSpot experience
• WordPress or similar CMS experience
• Experience in Catholic, mission-driven, or travel organizations
• Experience managing agencies or freelancers

What We Offer:

• Competitive compensation, commensurate with experience
• Mission-driven, faith-centered work
• Professional growth opportunities
• Unlimited paid time off and company holidays
• Medical, dental, vision, and life insurance

To apply, email careers@versoministries.com with a cover letter and resume. Position open until filled.