Growth-Marketing-Manager | HubSpot, Content

About

The digital marketing world is your home. Do you want to not only plan, but also implement, optimize, and achieve results? Do you follow trends, further develop your expertise, and put new insights into practice?

What makes your day exciting:

• Digital presence is your responsibility. You manage our website in HubSpot and our social media channels, ensuring content is SEO-optimized and focused on measurable results.
• You plan and manage our cross-channel content activities. You develop topics along target groups and turn them into impactful content. At the same time, you are responsible for digital communication and ensure consistent messaging across all touchpoints.
• Marketing automation is a core part of your role. You develop workflows and campaigns in HubSpot, structure lead processing, and ensure a clean handover to the sales team.
• In performance marketing, you manage campaigns from planning to optimization. You develop Google Ads and Social Ads data-drivenly and specifically optimize budgets and KPIs.
• You keep an eye on overall performance. You analyze results along the entire customer journey, identify connections, and derive concrete measures from them.
• You coordinate collaboration with external partners such as agencies, developers, or designers. You ensure consistent brand management and clean implementation.
• You observe trends, tools, and new channels, check their benefits, and specifically develop our marketing activities further.

What you bring:

• Several years of practical experience in digital marketing and a completed education or further training in marketing or digital marketing.
• In-depth experience with HubSpot or a comparable platform, as well as in marketing automation, campaigns, and CRM.
• Experience in planning and implementing content, managing social media channels, and in performance marketing, especially with Google Ads and LinkedIn Ads.
• You approach topics proactively, take responsibility, and drive them forward independently. You actively contribute to the team.
• You can keep an overview even with multiple tasks, set clear priorities, and stay focused.
• We don't expect you to write novels – but you should have excellent German language skills.
• Your colleagues look forward to reinforcement from an uncomplicated person who likes to laugh (even at themselves).

And what you get:

• An exciting start: You will receive solid on-site training and can take on diverse tasks with real impact.
• A team that truly sticks together – not just an advertisement, but also reflected in Kununu reviews: "Team spirit is highly valued."
• Short paths and little bureaucracy – despite our size, we remain leanly organized.
• Attractive benefits: fair salary with a performance component, above-average insurance benefits, and other tangible advantages.

Already excited?

Do you want to get started today rather than tomorrow? Then send us your CV or the link to your LinkedIn profile. You can skip the cover letter; we are also completely uncomplicated about that.

And the (a) in the job title?

It's our statement for diversity. We value mixed teams. Age, origin, skin color, or gender don't matter to us. Everyone is welcome here who helps us move forward with their talent.